10 AI-Primarily based Digital Advertising and marketing Instruments and Use Them

Artificial Intelligence has touched nearly industry today in some way or the other. Digital marketing is no stranger, either, having seen many AI-driven, AI-centric or AI-first tools pop up from providers big and small. In fact, AI seems to be powering most of the digital marketing tools we consider must-haves today, even if we’re not immediately aware of how it’s being done. 

It can be very overwhelming to have to pick from a plethora of tools out there, each of which is knee-deep in new-era technologies and gaining speed. This list of the top 10 AI-based digital marketing tools is a great place to start (or even end) your research into this field. 

1. Pave AI

This Pave AI digital marketing tool turns data from Google Analytics into insights to form the foundation of marketing plans. Its algorithm incorporates and analyses data from multiple channels, including Google Ads, Facebook Advertising and Twitter Advertising, to make it easier to understand what the opportunities and weaknesses in any marketing campaign. Their algorithms look through petabytes of data to derive actionable insights; it also provides suggestions tot reallocate budgets more effectively and promote the right services or products depending on search trends. It takes only 30 seconds to produce a report, once you’ve connected your Google Analytics account. 

2. Alli AI

Alli AI allows companies to optimise their websites for SEO with just one line of code. The snippet takes care of finding hyperlinks, indexing them, optimising code and content and predicting and monitoring site traffic. A stand-out perk is that, as Google algorithm changes, Alli AI adapts accordingly, without the need for manual intervention. It’s quite straightforward to implement– you will need to add their code snippet to your site, review and accept their recommendations, and approve the changes to have them go live in just a few minutes. 

3. Albert

Albert enables the management and design of self-optimising campaigns and is the world’s only AI tool that achieves this. It provides media buying, cross-channel execution, analytics and budget allocation. Albert helps digital marketers by advising on how, when and where to engage with customers, and how to achieve long-term goals through regularly updated campaigns. By autonomously acting on the insights it procures, Albert frees digital marketers’ time for higher-level strategy and long-term planning. It also allocates marketing budgets effectively, such that maximum engagement is achieved with a minimum spend. 

4. Concured

The AI-powered brand marketing tool from Concured lets businesses achieve a clear edge over competitors with actionable insights. Firms are able to spot topical trends and analyse user behaviour towards content at scale. The tool identifies what engages them the most by evaluating the material they consume, and knowing why it’s successful, to create a long-term content blueprint. These insights are then used to inform future content strategies, which are more likely to go down well with the target audience than those that aren’t guided by Concured.

5. Crayon

To have a full picture of competitor strategies and supersede them, Crayon records more than 100 data forms through hundreds of millions of sources. To filter out the noise and display insights in organised and actionable formats, it blends both human and artificial intelligence. As a result, businesses are able to empower their sales and marketing teams with insights that were scientifically gathered from a previously unstructured dump of data. These, in turn, drive business decisions. For their use of AI, automation and intelligence distribution, Crayon was named a ‘Leader’ in a Forrester New Wave report about prominent M&CI solutions. 

6. HubSpot

The Hubspot content marketing platform makes it easier to discover and rank the topics that meet both yours and your customers’ needs in the middle. Firms can get topic suggestions sourced by AI algorithms and based on importance, competitiveness, and visibility. The monthly search data that the tool gives access to allows digital marketers to plot out just how choosing to produce content on specific topics will shape any increase or decrease in organic traffic. The insights from this can inform multiple marketing collaterals, including social media, SEO, email outreach, landing pages and lead management and automation. 

7. People.ai

This AI-powered, data-centric platform unlocks invaluable sales insights by gathering and analysing data from all customer-facing teams in the business. Their operation and contact collection mechanisms mean that all company communications are recorded, such that data loss is reduced and go-to-market initiatives become that much more efficient. The tool works across sales management, operations and leadership – it helps to anticipate risks, gain visibility across the board and close more deals in lesser time without taxing human intelligence.

8. Persado

Persado helps firms engage with their target audience like never before, by leveraging a powerful database of words. Their Message Machine contains over 1 million phrases and words that, when used as a base for insights, allow firms to improve brand image and engagement across marketing platforms through words alone. The tool creates the best possible combination of words to form your key messaging, such that every campaign is fully optimised to perform at its best. It takes creative copywriting to another level – that of being data-driven and 100% accurate. Additionally, they offer a plug-and-play architecture that makes it easy to get started on deriving insights without spending precious time on installation, training and calibration. 

9. Zeta

Zeta powers business outcomes by providing interest data and intent signals that blend seamlessly with a firm’s existing first-hand data. They have a cookie-less Identity Graph plugins that gather real-time intent scoring and purchase signals from users to create a single omnichannel view. Their Data Cloud feature then enables the segmentation and targeting of users and also helps the firm discover similar clients to activate a larger key audience. 

10. Invoca

With Invoca, firms can adapt their marketing strategies real-time to stay on top of their game and reduce the costs of acquisition. Their standout feature is AI-powered call tracking, which draws actionable insights from inbound calls and analyses conversation outcomes to enable better actions across marketing platforms. Additionally, they’re efficient in customising the phone call experience which, according to their use cases, has the potential to drive up to 10x better conversion rates. They achieve all this while also being HIPAA, GDPR, SOC 2 Type 2 and PCI-compliant. 


While AI-powered tools can perform several tasks on their own, it is still work considering pairing them with human intelligence to create an optimal digital marketing system that drives sales, conversions, leads and revenues. 

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