In the ever-evolving digital world, having a robust social media strategy is vital for any business. With the help of social media, you can stay connected with your audience and gain new perspectives and leads for your company. If you are a start-up business, social media is very important to you as a way of promoting your business. By building a strong social media presence, you can develop a strong brand voice for your business and attract audiences to it.
There are over 2.789 billion active users on social media. By establishing your company's social media presence, you can potentially expose your business to billions of people. Because of this, around 71% of small businesses today use social media. There are various social networks on the internet that you can take action on to build your target audience base. However, it is almost impossible to be active on all of these networks, but you can choose from the top small business platforms. According to reports, Facebook is the most widely used social media network on the internet. This is followed by Instagram, Pinterest, LinkedIn, Twitter, etc. Platforms like Snapchat are very popular with young viewers in the age group of 18 to 34 years.
Small businesses with limited resources can stay active on platforms that are appropriate for their niche and industry. To use social media, small businesses should create a specific schedule and post it regularly to introduce themselves to their audiences and increase engagement.
Here are the 10 best small business social media hacks that can help you take your business growth to the next level.
10 best social media hacks
1. Partner with small influencers
Influencers are very helpful for word of mouth advertising for your business. They have real connections with their audience who rely on their recommendations to make purchasing decisions. Partnering with an influencer can be costly. However, engaging with micro and nano influencers can save you a ton of money. These influencers have niche audiences with high engagement rates that can help you improve your brand reach.
2. Use tools like Hootsuite to improve your social media strategy
Managing different social media platforms can be time consuming and challenging. To ease your burden, you can use tools like Hootsuite which allow you to manage all of your social media accounts under one roof. With Hootsuite, you can easily monitor your brand names, direct messages, and interactions across all of your accounts. You can also personalize your Hootsuite account to your liking using the various customization options.
3. Use the power of #Tag Challenges & Stories on Instagram
Hashtags and stories are powerful ways to engage your audience on Instagram. You can post authentic behind-the-scenes content in your stories that your audience will be interested in. You can also start hashtag challenges as this is a fun way to get your audience to participate in your brand. You can also post user generated content and encourage your followers to post about you.
4. Schedule multiple tweets from your blog
Tweets are another great way to connect people with your brand. However, creating informative, useful, or engaging Tweets every day can be a huge challenge. You can use the blogs on your website to extract multiple tweets and then schedule them on your Twitter account. It's an easy way to generate content for your Twitter handle.
5. Follow the 80/20 golden rule
You should stay away from excessive direct promotions on your social media as these will burn out your audience. To do this, follow the 80/20 rule. That said, 80% of your content should be informative or entertaining and the remaining 20% should be related to your branding. This ratio will help you retain your audience while promoting your brand.
6. Manage reputation on social media
Your social media is your online home. Employees make purchasing decisions for your business based on your reputation on social media. So, focus on getting positive reviews, comments, and engagements to build a good reputation in the online business. Answer customer queries frequently and provide them with the best online experience for your brand.
7. Don't neglect your followers
Many companies make this mistake by neglecting their followers, which has a negative impact on their business. As a small business, you should treat your social media followers like your family members. Reply to their comments. Get involved in their posts and encourage them to participate in your content. Make a real connection with your followers to build long-term relationships with them.
8. Boost your posts on Facebook on a budget to get more engagement
You can also use paid promotions on Facebook to get better engagements on your posts. With a small budget, you can use the advertising campaign tools to achieve greater reach on Facebook. To do this, you should clearly select your business goals before running the campaign in order to produce effective and measurable results.
9. Review your progress every week to implement new strategies
Posting and building engagement doesn't stop your job. You need to check your performance every week to find out what is and what is not working for you. Based on your social media insights, you should implement new strategies to improve your social media performance.
10. Be consistent and keep a relatable tone
When it comes to social media, consistency is key. Post frequently on your social media and keep the tone of your content accessible to your audience. You can try out variations in your content from simple text to videos, pictures, polls, etc. Plan ahead to make sure your social media accounts don't go inactive.
The surefire way to be successful on social media is to be authentic. Publish original content that is relevant to your business. Be helpful to people. Let them know or train them by sharing your industry knowledge.
Social media is a big space. Building a strong presence can take time. However, this doesn't mean you are making the mistake of neglecting your social media. Millions of people use it every day to get the latest information on brands and industry trends. By practicing the hacks listed above, you can effectively manage your social media to maximize your brand awareness and get positive results for your business.