17 Inventive Advertising and marketing Concepts For Small Companies

Every marketing idea below worked for us.

They're all free or inexpensive, creative (not the usual boring ideas), and things pretty much any business can do.

Here is the list:

  1. Write blog posts that rank and convert
  2. Get video views from Google
  3. Get on the list of the best x in y
  4. Turn your customers into walking billboards
  5. Get interviewed in podcasts
  6. Tap other brands' audiences
  7. Use Smart Targeting to get more Quora views
  8. Convert unlinked mentions into backlinks
  9. Translate your website into other languages
  10. Piggyback on big websites
  11. Reuse existing content
  12. Create a "Versus" page
  13. Submit your product for reviews
  14. Share barebones on Reddit
  15. Capture selected snippets
  16. Maintain your fans in a Facebook group
  17. Do things differently

1. Write blog posts that rank and convert

The Ahrefs blog conducts approximately 380,000 organic visits monthly and sends a ton of registrations for our tools.

This is a conscious part of our content marketing strategy: writing about topics that are searched for on Google and linking them to our product.

How you do that?

First of all, you need to find topics that are searched for in Google. The easiest way to do this is to use a free keyword research tool like Keyword Generator.

Enter a relevant topic and you will be shown up to 150 keyword ideas and their estimated monthly search volume. For example, if you sell tea online, you might want to type in terms like "tea" or "tea leaves".

Look through the list to see if any of these would be a good fit for your website. In general, the higher the search volume, the more organic traffic you can get by ranking high on Google.

You then need to rate each topic for "business value". This is essentially how well you can bring your product or service into the content.

Here are the evaluation criteria we use for our own blog posts:

Result What it means example
3 Our product is an irreplaceable solution to the problem. "How to Rank Higher on Google" – because it's hard to do without a toolset like Ahrefs.
2 Our product helps a lot, but is not absolutely necessary to solve the problem. "SEO Tips ”- because some tips are not possible without our product, others however.
1 Our product can only be briefly mentioned. "Marketing ideas" – because SEO is one of many marketing ideas, and Ahrefs is helping with that.
0 There is absolutely no way to mention our product. "Social Media Marketing" – because Ahrefs doesn't help.

The aim is to find topics with high search traffic potential and high "business value".

Recommended literature: How to do keyword research for SEO (Guide for beginners)

2. Get Video Views from Google

Our YouTube videos not only receive countless views from YouTube, but also a rank on Google and hits from Google search:

We achieved this by addressing issues that:

  1. Have search traffic potential. People look for them on YouTube and Google.
  2. Have video intent. Most people would prefer to watch a video rather than read it – even if they are searching Google.

To find these topics we use Content Explorer, a mini search engine that lets you search for mentions of a specific word or phrase in a database of more than five billion pages.

First, do this search:

Page: youtube.com inurl: View title: Topic

Then sort the results by organic traffic. This should give you a list of relevant YouTube videos that are currently receiving organic search traffic from Google.

For example, the apple sales recipe video receives over 6,400 monthly visits from Google and around 621,000 views on YouTube.

If you've had a recipe channel, it might be worth making a video on the topic to get traffic from YouTube and Google.

Once you've gathered a list of relevant topics, the next step is to create a video that is ranked on both YouTube and Google.

How you do that? Check out this article or video:

https://www.youtube.com/watch?v=BObU_VCwnvY&feature = emb_title

3. Get on the list of the best x in y

You will find the "Best X in Y" list, regardless of what industry or region you are in.

For example, if you're in the United KingdomHere you will find lists of the best coffee shops for London, Manchester, Liverpool, Birmingham etc. You can even find articles on the best coffee shops for East, South, North and West London.

Put simply, if it's relevant to your business and you're not on one of these lists, you're missing out on potential traffic, brand awareness, and customers.

To find these lists, just search for them on Google.

If you are an Ahrefs user, you can install the Ahrefs SEO Toolbar to see which pages have the most traffic in search results so you can prioritize them.

Review the lists to see if you will be featured. If it doesn't, get in touch and see if they can get you to involve you.

4. Turn your customers into walking billboards

This is Matt.

He's not just a respected man SEOHe's also a great TikTok dancer.

However, we are not assessing his dancing skills here. It is important that he and his dance partners wear Ahrefs t-shirts, which means that he promotes and supports our brand.

With a production cost of $ 20 per t-shirt, it's probably the cheapest billboard ever.

Of course, it doesn't have to be a t-shirt. Other inexpensive items that have a similar effect include:

  • cups
  • Laptop sticker
  • Notebooks.

5. Get interviewed in podcasts

We have received thousands of registrations for podcasts:

However, we don't even produce our own. How did we do that

Easy. There are thousands of podcasts looking for guests to share their knowledge. All you have to do is find them and sign up as a guest.

The easiest way to find podcast opportunities is to search Google for “best (industry) podcasts”.

Alternatively, find a productive podcaster in your industry and find podcasts that they have been guests on.

For example, Lindie Botes has appeared in some podcasts in the language study room. We can easily find pretty much any podcast she's participated in by pasting her website into Ahrefs' Site Explorer, going to the backlinks report, typing her name in the "Include" box, and targeting "Title referring." Pages "set.

If we look through the report, we can see tons of podcasts that she was on.

Once you've identified relevant podcasts, find the host's email address and see if they're ready to have you as a guest.

Recommended literature: 12 lessons learned from 20+ podcast interviews in 4 months

6. Work with other brands to reach each other's audiences

That is ours CMO Tim will hold a webinar at 5 a.m.:

Amazing dedication.

Here's the twist: We didn't host this webinar. Buffer hosted it. Buffer is a social media management tool used by digital marketers who are likely to need one too SEO Toolset.

Together we ran a joint webinar to increase website traffic. We were both heavily promoting both on social media by the day of the webinar. After the webinar, Buffer wrote the following blog post. In the end, we published a recording of the webinar on YouTube and published the presentation slides on Slideshare.

This was a great way to engage each other's audience while dividing the work of creating content.

7. Use Smart Targeting to get more views on Quora

Quora is a Q.&A site where anyone can ask or answer questions.

That means you can answer existing questions in your industry, build some brand awareness, and generate traffic to your website along the way.

In fact, I've done this for Ahrefs before and received over a million views:

This didn't happen because I answered every single question. Not only would this take too much time, but you will end up writing answers that no one sees.

Here's a better way: answer questions that are already getting traffic. The easiest way to find these is to type quora.com into Ahrefs' Site Explorer and go to the Top Pages report. This shows the pages on Quora that are receiving the most organic search traffic.

Narrow the list by entering a relevant keyword in the "Include" field.

Look at the list and answer the ones that are relevant to your business.

Recommended literature: Quora Marketing: Generated ~ 1 million views. How to replicate our success

8. Convert unlinked mentions into backlinks to get more traffic

An unlinked mention is when someone mentions you online but doesn't connect with you.

This is how you look for Ahrefs:

This is a somewhat wasted opportunity as backlinks are highly correlated to organic traffic, according to our study of ~ 1 billion pages.

Fortunately, since the author is already talking about you, you are already halfway to getting a link. All you have to do is reach out and ask them to make the mention clickable.

But first you need to find your unlinked mentions. As?

The easiest thing to do is to search for your brand name in Ahrefs' Content Explorer.

Since you only want to reach each site once, select the "One page per domain" check box. Then enter your domain in the "Highlight unlinked domains" field.

This will highlight any pages that mention your brand on sites that aren't already linked to you. In other words, pages with unlinked mentions.

Side note.

If there are too many results, use the filters to narrow down the list.

Finally, export this report, check the "Only marked unlinked domains" box, contact relevant websites and ask them to make the mention clickable.

It is worth noting that this process has a certain nuance. You don't want to email everyone. Read the following post to learn more about the pros and cons of building links with unrelated mentions.

Recommended literature: A simple guide to converting (unlinked) brand mentions into links

9. Translate your site into other languages

We have translated many of our blog posts into German, Italian, Spanish, Chinese and Russian.

Why? As we discovered that there are tons of people who could benefit from our content and products who do not speak English as their first language.

If you're worried about translation costs, here's a tip: Collaborate with your clients. Offer your product for free in exchange for a certain number of translations per month. We did that at the beginning:

Now we have gone one step further and also translate our videos:

10. Piggybacking on large websites in order to rank for competitive keywords

It's difficult for a small business to compete on certain keywords. For example, the search results for the query "Best Coffee Makers" are dominated by large websites.

Overtaking these giants would be a huge undertaking. Most of us don't have the resources to get there anytime soon.

But there is another option: write a guest post for a large, relevant website and piggyback on its reputation and ranking. This enables you to occupy valuable ones SERP Real estate, even if it's not on your own website.

For example, I wrote a guest post for SmartBlogger two years ago. Even today, the page has a high ranking on Google with over 231 keywords and generates an estimated ~ 600 monthly organic visits.

Recommended literature: Guest blogging for SEO: How to Create High Quality Links on a Large Scale

11. Use existing content for maximum exposure

Every post we write on the Ahrefs blog takes hours to write and loads of research.

It would be a complete waste if we just hit "publish" and let it. Therefore, we extend the shelf life by converting them into multiple formats.

For example, we turned our article to general SEO Myths in a video:

We also regularly turn our YouTube videos into articles. Not only does this make content creation easier, it also helps you reach a wider audience, who are on different platforms and who may prefer different content formats.

You can also turn articles and videos into Twitter threads like we did here:

If you are a client SEONew customers are likely to ask you this question:

"How long will it take for my website / page to be at the top of Google? "

The standard answer: it depends.

But is there a better answer?

We conducted a study in 2017 to find out.

A thread ????

– Ahrefs (@ahrefs) October 1, 2019

And don't just stop with your branded account. You can also get your reps to turn their own content into threads:

Bounce rate

One of the most misunderstood Google Analytics metrics.

9 things you might not have known.


// //THREAD// //

– Michal Pecánek (@michalpecanek) December 2, 2020

12. Create a Versus Page

A "Versus" page helps your customers choose between you and your competitors. And we recently released our own … with one difference.

Most "versus" pages are simply a side-by-side comparison of features that the page builder wins. We didn't like this idea. Instead of doing the same thing, we instead opted for independent surveys and reviews.

Looks like it went down pretty well.

This is the best (and most ethical) software comparison site I've ever read: https://t.co/O70MTUR4w3 by @ahrefs

Unlike most of the "vs" pages, this page is displayed as real.

– Jake Sacino • SEO ????️ (@bitofseo) November 25, 2020

Key Factor: You can create ethical product comparison sites that demonstrate the value of your product while still building your brand's long-term reputation.

13. Submit your product for reviews

We recently launched Ahrefs Webmaster Tools, our answer to the Google Search Console limitations. Before we launched, we gave journalists a preview of the tool, which led to mentions in the Search Engine Journal and Tech Radar:

Press mention for Ahrefs Webmaster Tools on TechRadar.

Customers don't just check the product comparison pages before buying a product. They also frequently read reviews from other people. So having an independent review of your products is a great way to get more deserving media, increase awareness, and build your brand.

At this point you are asking yourself: How do you know which publications to turn to?

The easiest thing to do is to find out who has reviewed or featured similar products to yours and then offer your product for testing.

To do this, search for ratings of competing brands in the Content Explorer. For example, if you're a budding email marketing app, MailChimp could be a competitor so you're looking for something along the lines of the "Mailchimp review".

Then click "One Page Per Domain" to limit the results to one page per domain.

Search the list and contact websites that you think might be interested in a review of your product or service.

Grab it and see if you can share your brand with your competitors.

14. Share barebones on Reddit

Without Reddit, nothing on the internet knows.

Every day, millions of people gather on this forum-like social network to discuss all sorts of topics, from the popular cartoon Rick and Morty to serious topics like investing.

Now Reddit is notorious for intensely loathing anything that is advertised remotely. But its users love helpful, valuable content.

So here's what you can do:

Take any of your blog posts, remove all internal and external links, format it in Markdown, and share it on a relevant subreddit. Only at the end do you leave a link back to your original blog post.

Our CMOTim Soulo recently did this with his keyword research guide.

With 72 upvotes and 18 comments, things went pretty well.

Recommended literature: Reddit Marketing: How to Apply on Reddit and Get More Traffic

15. Capture selected snippets

Selected snippets are pieces of information that typically appear at the top of Google's search results. They provide answers to the search query by pulling relevant content from high ranking pages.

In general, capturing the featured snippet will result in more organic traffic coming to your website.

How do you find featured snippets?

Since Google generally pulls the featured snippet from a page that ranks on the first page, the easiest way is to find pages on your site that are already in the top 10 for a particular term but don't have the snippet.

To do this, enter your domain in Ahrefs' Site Explorer and filter keywords that trigger selected snippets that place your website in positions 2 to 10.

Then read this guide to learn how to tweak your content to capture the snippet that was featured.

16. Maintain your fan base with a Facebook group

Ahrefs Insider is our exclusive Facebook group for customers only. As of January 2021, we have around 13.5,000 active members and an average of around 100 contributions per month.

In addition, our members help each other SEO Threads are executed regularly every day from which everyone benefits:

We also frequently post product updates, answer questions about member support, and provide tips on how to make better use of our toolset.

The result: a committed community that is always at hand and is happy to share its knowledge and contribute to our tool.

Would you like to find out how we expanded our Facebook group? Watch this video:


17. Do things differently

Three years ago at Digital Marketing Skill Share (DMSS) Conference in Bali we had the opportunity to create a banner for the exhibition at our booth.

Instead of producing the same old sales pitch for businesses, we did the following:

People loved it.

If you could sum up Ahrefs' marketing philosophy in one sentence, it would be “do things differently”. The banner, our "Versus" page, our homepage – the tactic is well known, but we've added a twist to the way we executed them.

We live in a world where everything has been done before and most people blindly copy others. However, if you want people to see your brand, you need to get noticed. And that means to be different.

Of course, there is no surefire way to be different. I can't give you an answer and say, "Here, that's enough." That's not how it works. Marketing is ultimately a creative endeavor and you have to experiment to find things out.

But here is a workable snack you can use. Ask yourself, "What if I did the opposite?"

That can spark some new ideas for your business.

Final thoughts

Hope you left this post with a handful of new, actionable ideas that you can test for yourself.

Have I missed any cool marketing ideas? If you have anything to share, please let me know on Twitter.

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