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Nov 18


An audit of the technical SEO on your site will make sure there is the correct structure in place for internet marketing SEO and that all your hard work is indexed and ranked!


Let's take a look at some of the typical technical SEO mistakes and tips to avoid them.


Duplicate Content is the #1 Mistake.

Original content is something Google is awestruck by. If you wish to be on the first page of the results of a search, duplicate content is a significant obstacle.

Find out if you have duplicate content issues with tools like Screaming Frog, DeepCrawl, or SEMRush. These tools will scan your site as well as other websites to check if your content has been re-posted elsewhere.


This may happen if you publish your content on another URL or you have identical content on a page as well as an article.

You must ensure that every page is unique to avoid this problem. The URL as well as the title, description, and H1/H2 headings on each page must be distinct. The H1 heading you choose should be a prominent headline with your primary keyword. To make the most of the strength of your keyword, add an explicit keyword in every part of your page.


Even when you reuse images and alt-tags to go along together, you need to exercise caution. These tags should not be identical even though they do contain keywords. Come up with creative ways to incorporate the keywords and still be distinct enough to ensure that your tags aren't misinterpreted as duplicate content.

In your schema or structured data look for duplicate content as well. It is a commonly overlooked element of your website that could result in a negative impact on your search engine ranking. Google offers a fantastic Schema Markup tool that can help you ensure that your schema doesn't have duplicate content.


Rel=canonical Issues (Mistake #2)

To associate a page with other pages, make use of rel=canonical. This boosts credibility and helps reduce duplicate content, but does not affect your search engine ranking. It tells search engines to index the page that is marked with rel=canonical.


If it is not used correctly, however, it can cause confusion and cause search engines to not index your website completely. Search for rel=canonical on the code of all your pages and make sure that it's working correctly.


Problems with the title tag are the third mistake.

The following are a few examples of the challenges that title tags can cause for SEO:


  • Tags that have been duplicated

  • Title tags are missing.

  • Title tags that are not small or too long, and such.

  • Your title tags, also known in the field of the page title, help both users and search engines in determining the intent of your website, making these tags an (understandably) essential part of the optimization process.


Start by learning the basics of how to make your title tags just right. In the beginning, the title tag must be between 50 and 60 characters and should contain at least one of your keywords. Make sure there are no duplicates on your site to avoid technical problems. A good web page title that is click-worthy and not restricted to the technical domain includes:


H1 Tag Issues

On-page SEO includes header (H1) tags as well. H1 tags can be seen by the visitors on your site however, title tags will only appear on search result pages. Both should be distinct from one another.


It is true that having at least one H1 tag for each web page is not recommended Most of them are either missing or duplicated within the tag title. In terms of SEO, this is a big no. You must ensure that each page contains an H1 that is distinct.

To get the most value out of your H1 tag ensure that it includes the keyword you're aiming for on the web page. It is anywhere between 20-70 characters long and includes the keyword you're trying to find for the web page.


Not paying attention to Meta Descriptions

The meta description of the page is a short description of the content that is on the page.


When the phrase that is searched for appears in the description the search engines are likely to display it. This is why optimizing the meta description for SEO is vitally important. Sites that don't include (or use duplicate) in their meta descriptions will often suffer from poor SEO in the end.  Magnet Marketing SEO makes sure to include the descriptive meta-text (found on the lower left of the posting page for those using WordPress) and try to write 150 words. Make sure to include any important keywords prior to the potential cutoff.


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