10 Backlinking Strategies to Boost Your Traffic and Domain Authority in 2021
You're looking for a way to get more traffic and domain authority in 2021. The problem is that you don't know how to do it, but the solution is simple. This article will give you 10 backlinking strategies that are proven to work in 2021. These strategies include guest blogging, influencer marketing, content syndication, and many other ways to increase your traffic and domain authority.
Backlink strategies have been an important part of SEO for a long time, and they will continue to be important in 2021. That's because backlinks are one of the main ways that Google determines the authority of a website. The more high-quality backlinks you have, the higher your website will rank in search engine results pages (SERPs).
In order to get more high-quality backlinks to your website, you need to have an effective backlinking strategy. This article will outline 10 different effective backlinking strategies that you can use for your website in 2021. These are the top 10 ranking factors according to Search Engine Journal, and they are all proven ways to get more traffic and increase your domain authority year after year.
Contrary to old practices, it's not effective to spam the web with links to your website in the hopes of ranking higher. That's because Google has gotten better at detecting spammy links, and it will penalize your website if it finds too many spammy links.
Instead, you need to focus on getting high-quality backlinks from authoritative websites. The best way to do this is by using the backlinking strategies that are included in this article.
10 Backlinking Strategies to Drive Traffic and Domain Authority
1. Guest Blog For Larger Sites
Guest blogging is a great way to get high-quality backlinks to your website. When you guest blog for a larger site, you not only get a backlink from the website, but you also get exposure to the website's audience. This can lead to a lot of referral traffic for your website.
It's a simple process to guest blog for larger sites. You can read this article from Moz on how to do it: How To Guest Blog For Larger Sites - The Complete Guide . And this tweet from Neil Patel explains what results you can expect from guest blogging: "If you want your blog to get more traffic in 2021, guest blogging is the way to go."
2. Write shareable content
One of the easiest ways to get high-quality backlinks to your website is by writing shareable content. If people like your content, they will link to it from their websites and social profiles. The more quality links you have pointing at your website, the higher it will rank in search engine results pages (SERPs).
In order to get more backlinks, you need to focus on writing content that people will want to link and share. If people click on your content and they don't like it, they won't share it. That means you need to write unique, valuable pieces of content that people will want to read and share with their networks.
There are also some specific things you can do to help promote the sharing of your content. These include using social media promotion techniques, creating an infographic, and building a list.
3. Ask Bloggers to Consider a Review
If you have a product or service that you would like to promote, you can ask bloggers to consider a review. This is a great way to get high-quality backlinks from authoritative websites.
When you contact bloggers, make sure that you target the right ones. You can use tools like Followerwonk and BuzzSumo to find relevant blogs and bloggers. Before you contact them, make sure that your product or service matches the audience of the blog you're targeting.
When contacting these bloggers, explain why they would benefit from considering a review or mention of your product or service on their website. Show them how it will be useful for their readers. If they agree to do it, they will link to your website and share the review with their audience.
4. Build broken links
One of the best ways to get high-quality backlinks is by building broken links. This is a process where you find websites that are linking to content on your website, but the content is no longer available. You then contact the website and offer them a replacement for the content they're linking to.
Broken links are a great way to get high-quality backlinks because they're relevant and valuable. The website you're contacting is already interested in your content, so they're likely to link to your replacement content.
You can use the Broken Link Finder tool from Monitor Backlinks to find broken links that are pointing to your website. This tool will show you the websites that are linking to your content and how many links they have pointing at them. You can then contact the websites and ask for a backlink in exchange for a replacement piece of content.
5. Offer Your Content as A Resource
If you have a large, well-written article on your website, you can offer it to other websites as a resource. This is an easy way to get high-quality backlinks because it's an opportunity for other people to link to your content without lifting any of the weight yourself.
All you need to do is share your article out with the right audience. You can reach out to bloggers, website owners, and authority figures that would benefit from having access to this content on their websites.
You can use BuzzStream to find relevant people for outreach campaigns like these. This tool allows you to search for influencers and decision makers in any industry or niche. Once you've found them, you can contact them and share your content with them. As long as they like it, they will link to it from their website.
6. Listen for brand mentions
Another great way to get high-quality backlinks is by listening for brand mentions. Whenever someone mentions your brand name, products, or services, you need to reach out and build a relationship with them.
This is an easy process that requires you to do some outreach. You can use tools like Buzzsumo and Ahrefs Content Explorer to find bloggers that have mentioned your brand. You can then use outreach tools like Ninja Outreach and Buzzstream to contact them.
Once you've contacted them, make a good impression by offering some value first. This could be an introduction to one of your products or services or it could be a resource guide. If they enjoy what you send over, they'll be happy to share it on their blog and link back to your website.
7. Try HARO or Answer Questions
There's a great way to get high-quality backlinks from authority websites. You just need to find relevant questions that would be of interest to your audience and answer them.
These questions come up on HARO and Quora. They're just like the questions you see in interviews and press conferences. Once you see an opportunity, all you need to do is reach out to the website and offer your expert opinion.
If you're able to provide a high-quality answer, the website will likely publish it on their website and link back to your website. This is an easy way to get high-quality backlinks from websites that have a lot of authority in your industry.
8. Influencer outreach
Another great way to get high-quality backlinks is by reaching out to influencers in your industry. These are people that have a large following and a lot of authority in their field. If you can get them to link to your website, it will give your website some serious credibility.
You can use tools like BuzzSumo and Followerwonk to find influencers in your industry. Once you've found them, you can use tools like Ninja Outreach and Buzzstream to contact them.
Make sure you reach out with a valuable offer. This could be an introduction to one of your products or services or it could be a resource guide. If they enjoy what you send over, they'll be happy to link to your website.
9. Get Listed on Directories
There are some directories out there that allow you to get listed for free. If you can get listed on these directories, it will give your website some credibility and traffic.
You can find some of these directories using the Moz Local tool. All you need to do is enter your location into the field and click "Search." You'll then be able to see a list of directories that are relevant to your business.
Once you've found the right directories, all you need to do is submit your website and wait for it to be approved. Once it's been approved, you'll start getting traffic and high-quality backlinks from these directories.
10. Link exchanges
Another great way to get high-quality backlinks is by doing a link exchange with other websites. This means that you will post a link to their website and they will do the same for you.
There are many ways you can find other websites that would be interested in doing a link exchange with you. You can use Open Site Explorer, Majestic, or Ahrefs to find websites that currently link back to your website.
Once you start seeing some of these sites, reach out and offer them something in return for a link on their website. This could be an introduction to one of your products or services or it could be a resource guide. If they enjoy what you send over, they'll be happy to link to your website.
There are many ways you can get high-quality backlinks to your website. The most important thing is that you only use whitehat backlink building strategies. If you're not careful, blackhat SEO techniques can get your website penalized or banned by Google. Make sure you take your time when building links and avoid any shortcuts.
I'm sure you're familiar with the expression "it's not what you know, it's who you know." Well, the same thing goes for backlinks. The more high-quality backlinks you can get to your website, the better.
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