The Sales Funnel For Effective Online Marketing
The sales funnel has been an integral element of traditional business and marketing for times not known. Recently, it appears to me that the subject of using funnels in Internet business is appearing all over the internet.
It is evident that many want to know more about this concept and the ways they can apply it in their online businesses marketing efforts. Continue reading if you want to learn more on the sales funnel for Internet marketing success.
What is the Sales Funnel?
A marketing funnel is not a funnel. For this marketing concept, the use of the term funnel is to visual and describe the sales process from the beginning to its end. It has a broad entry point for potential customers called "Unqualified Prospects" at its top and a narrower opening for sales conversion at the bottom. It's a good comparability.
https://www.youtube.com/watch?v=jWjOkoo3ZT0
These are what we call "unqualified prospects" at the top or entry of the funnel. These are the those who may require your products and services however haven't been approached by you prior to. After a series of sales calls and offers you've contacted customers who have purchased your product or services.
Another reason the concept of the lead generation funnel is effective is that it allows you to monitor your potential prospects actions at different stages of the expanded sales process. By using the sales funnel to measure the amount of qualified prospects at every step, you will be able to predict how many potential customers are likely to become customers.
It is possible to make use of the sales funnel to identify where and how your sales process is succeeding or failing, and whether you're not attracting enough customers. This information allows you to choose exactly where you should concentrate your efforts and to keep sales at a necessary level as well as, to fulfill marketing goals. It is used to gauge and manage the sales process of customers.
The Sales Funnel Top - Front - End
Your top sales funnel is the most active and most important area in your sales process. It requires constant testing. There is no limit of front-end ideas. Your imagination and resources are the only limitations.
The primary goal of the front-end will be to draw in prospective customers and turn these buyers into buyers through the sales funnel.
When a potential customer opts-in to your offering, they are "qualified". This is when in the sales funnel where the prospective customer, or "Unqualified Prospect" is qualified leads because they have taken an action that may have enough interest to buy your product or service.
Your front-end should be able to bring targeted traffic to your site or blog. PPC adverts, article marketing, banners, PPC advertisements, social media (Google+ Twitter Facebook YouTube), YouTube banners, blog posting, forum posting and many other sources are some of the most efficient techniques and resources.
There are a variety of tools that can be used to "qualify the unqualified prospect". One of the most efficient methods is to use a squeeze page where you can offer something of value pertinent to your product or service which people can receive at no cost or at a drastically reduced price in exchange for their name and email. The products offered include newsletters as well video ebooks, eBooks, email courses and related reports.
This indicates that customers are attracted to your sales channel on the front end. Now what about the back-end?
The Bottom of The Funnel: The Back-End
The back-end or bottom of the sales funnel is where main profit and sales are made. This area usually includes the most costly products. Basically these would be appropriate to the same market however they are delivered in a different format, such as audio, video, live interaction or private consult.
The primary difference between the front-end service and the back-end is the type or price of the customer.
It's true that only one percent, or 1-2%, from the overall number of folks who enter your front end, will be in the back-end. That's alright, due to the fact that this particular small percentage will invest a much larger amount of money.
Although front-end products and services may be less expensive than $100 but back-end products and services typically cost at the range of hundreds to even thousands. The back or bottom of the sales funnel is your primary source of revenue for an Internet company. It's also the most reliable part of this sales process.
As I said in the past the sales funnel is as flexible as your creativity and resources permit.
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