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Sitenomics Sarona, WI | How to Make Social Media Work for Your Small Business

Oct 18

Small businesses must utilize social media platforms to connect with their target audiences. When done correctly, social media can help small businesses in many ways, such as developing relationships, driving traffic to their website, and creating conversions. Let’s look at tips on how small businesses can make social media work.


Understand Who Your Target Audience Is

The first step is understanding you target audience and the platform they are most likely to use. This will save you time and energy instead of trying to be present on every single social media platform. Once you know your target audience, you can start creating content that resonates with them. Remember that your content should be valuable, engaging, and shareable.

The next step is to come up with a social media strategy. This will help you determine how often to post, what kind of content, and what time to post. Creating a social media strategy will help keep you on track and ensure that your social media presence is consistent. It’s essential to measure the success of your social media efforts. This can be done by looking at metrics such as engagement, reach, and clicks. By tracking these metrics, you’ll see what’s working and what isn’t. This information will then help you adjust your strategy moving forward.


Create Relevant and Engaging Content

Your content should be relevant to your target audience and industry and engaging so that people will want to read and share it with their network. No one wants to see a hard sell 24/7—you need to mix things up! Try sharing behind-the-scenes content, helpful tips or tricks, company news, or anything else that would be of interest to your target audience.

When promoting your content, don’t be afraid to get creative! There are many different ways to get your content in front of people, whether through social media, email marketing, paid advertising or even good old-fashioned word of mouth. The important thing is to make sure you’re reaching the right people with the right message.

If you’re not sure where to start, or if you’re looking for some fresh ideas, check out our list of content marketing tips below. And remember, the best way to learn is by doing—so get out there and start creating! Content Marketing Tips:

– Brainstorm topics that would be relevant and interesting to your target audience

– Write catchy headlines that will make people want to click

– Use images, infographics, videos, or other visual elements to break up your text and add interest

– Share your content on social media, in email newsletters, or on other websites

– Experiment with different types of content (like blog posts, ebooks, and webinars) to see what works best for you

– Always be testing and tweaking your process to see what gets the best results.

There’s no one-size-fits-all answer to content marketing, but hopefully, these tips will give you a good starting point. 


Make Sure Your Website is Optimized

Your social media efforts are pointless if you’re directing people to a website that isn’t correctly optimized. Make sure your website is mobile-responsive, fast, easy to navigate, and contains strong calls to action so that when people click through from social media, you have a better chance of converting them into leads or customers.

If you want people to take your social media efforts seriously, you need a website that backs up your claims. A well-optimized website will do wonders for your social media presence – people are likelier to follow and engage with brands with a solid online presence. So if you’re serious about social media, ensure your website is up to par.

Here are a few things to keep in mind when optimizing your website for social media:

– Make sure your website is mobile-responsive. People are using social media on their phones more than ever, so if your website isn’t mobile-friendly, you’re missing out on a lot of potential traffic.

– Speed matters. A slow website frustrates people and makes them less likely to stick around. If your website takes more than a few seconds to load, work on speeding it up.

– Navigation should be easy. If people can’t find what they’re looking for on your website, they’ll quickly get frustrated and leave. Make sure your navigation is straightforward to use.

– Calls to action are critical. Once people land on your website, you need to plan for what you want them to do next. Calls to action (CTAs) are essential for guiding people through your website and getting them to take the desired action, whether signing up for your newsletter or making a purchase.

If you want social media to be a successful part of your marketing strategy, it’s essential to have a well-optimized website. Keep these tips in mind to ensure your website is up to par and ready to support your social media efforts.



Social media can be highly beneficial for small businesses when done correctly. Keep these tips in mind to ensure that you’re making the most out of your social media efforts and driving results for your business.

Sitenomics is a website designer in Rice Lake with extensive experience helping small businesses grow their online presence. Contact us today to learn more about how we can help you! 

Sitenomics is a website designer based in Rice Lake, WI. We specialize in helping small businesses grow their online presence through effective web design and development. Our team has years of experience in the industry, and we’re passionate about helping our clients succeed. Contact us today to learn more about how we can help you grow your business!


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