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What are Backlinks?

Jan 3

One of the main ways to attract traffic to a site is through the incorporation of links on another website that point to your own. This strategy has become a fundamental component of SEO positioning. To further understand this technique, we must ask ourselves what a backlink is.

To understand it better!: If someone links to your page, you have a backlink from them. If you insert their link, then they have a backlink from you.

Now yes, let's define what a backlink is, why it is important and how they can be obtained.

What is a backlink?

A backlink is a link to a site, strategically placed in the text of another website to guide the user to a page of the first, where relevant content on the topic he was reading awaits him. The objective is to expand the audience, but generating quality traffic and interest in the blog material.

According to different studies on SEO positioning, this tool is very important in the ranking of the search engine results page.

It is important to clarify that the backlinks must be natural, not forced or artificial, and the quality of the links is much more important than the quantity.

To better understand this concept, it is important to know some terms and their definitions:

  • Link Juice: link to any article or the home page of the site. It helps to improve post ranking and domain authority.
  • No-Follow link: link that has a no-follow tag. It does not help page ranking and is used when the destination is unreliable.
  • Do-Follow Link – By default, all links added to a blog post.
  • Linking Root Domains: number of backlinks that enter a website from a single domain.
  • Low-Quality Links: Links that come from automated, spam, or pornographic sites. You have to be careful when buying, because they can do a lot of damage.
  • Internal links: links that go from one page to another within the same domain.
  • Anchor Texts: Text used for hyperlinks.

Why are backlinks important?

After defining what a backlink is, we can identify its importance in three points:

1. Positioning

Search engines take backlinks as votes of confidence. Therefore, the more links direct to a website, the greater the chances that it will be positioned among the most relevant results, improving organic traffic.

2. Discovery

Search engines are dedicated to finding valuable content, reviewing the pages they already know and have classified as trustworthy, to find new links.

3. Referral traffic

Since backlinks direct people to useful resources, they must be clickable. This action generates referral traffic. It is important to be aware of this information, since it allows us to portray digital relevance.

After getting backlinks, you should take care of keeping them live by using the first backlink tracker SEO tool Links Guardian!

What is a quality backlink?

Not all links are the same or have the same effects. To understand what a quality backlink is, several attributes must be analyzed, which will determine its usefulness.


Search engines value links placed on content relevant to a specific audience, as they increase clickability and improve the user experience. This trend also carries over to the domain.

For example, if a hairdresser has backlinks from two pages, one about building materials and another about hair dye brands, the second one is likely to be more effective and valuable.


To determine what is an authoritative backlink, different parameters come into play. One of them is to consider whether the source page is strong or not, according to the search engine's perception.

Another may be the number of links that leave the site, since the authority is a figure that is divided into each of the accesses it contains. Therefore, the fewer, the better.

Internal links also help in this regard.


Backlinks from more visited pages generally send more referral traffic than less viewed ones. However, this parameter is not as decisive when it comes to positioning, as authority or relevance can be.


Since the idea is that users come across backlinks while browsing a site, the location of these links will be decisive in achieving the user's click.

It is necessary to avoid ending up in the footer of the page, in some text separated from the main body or mixed among fifty other links.