21 artistic e-mail concepts for individuals who don't take pleasure in writing

Do you need email ideas? You don't have to write a 1,000-word blog post to get content for your next email newsletter or automated series of emails. In fact, you don't have to write anything at all.

Creative emails can contain anything from videos to podcasts to quotes and much more. Forget about writer's block for good with these powerful email content ideas.

Try one of these 21 creative ideas via email. They're simple, lightweight, and proven to work – the pros use them all the time!

1. Videos

Adding videos to your emails can increase your CTR by 300%According to a study by MarTech Advisor. If you got an average of 1,000 clicks per email, adding a video would bring that number to 4,000.

Photographer Jared Polin shares his videos via email and Social media – we actually talked to it Jared heard the strategy that helped him grow his YouTube follow-up to 1.27 million and his email list to 260,000 subscribers.

Connected: Your guide to brainstorming creative video ideas

2. Podcast episodes

Do you have a podcast? Add it to your next email newsletter to increase downloads. Notice how productivity expert Michael Hyatt uses a fascinating story to introduce his latest podcast episode in the email below.

Did you know subscribers can play and listen to your podcast episode right from an email? With AWeber's Curate app, you can simply add your new episode to a newsletter and the app will automatically generate the code for you.

(If you're using AWeber Landing Pages, you can use the Smart Content element to embed rich media like podcast episodes right on your page!)

You can see this feature in action below with the "Would You Rather" newsletter, a weekly message entitled "Would you Rather …?" Scenarios.

Connected: 4 Easy Ways Podcasters can use email to grow their audience

3. Quotations

Quotes are a great email idea. People love to use quotes to inspire or motivate. We know because we have a quote on many of our FWD: Thinking newsletters, and our readers love it. And many of the most successful newsletters also mix quotes into their content, like the financial newsletter Finimize with this quote from Pearl S. Buck.

Would you like to achieve additional reach with your offers? Make them shareable with a fun design and let your readers know they are happy to share the images on their social media.

Do you need quote inspiration? Check out BrainyQuote. It's like an encyclopedia of quotations.

4. Webinars, tutorials and workshops

What's the first way to get people to sign up for your webinars? For us it's an email. A single email can support hundreds or even thousands of registrants.

Email is what other experts rely on. In the following, Joanna Wiebe, founder of Copy Hackers, advertises her workshop with an email explaining the most important takeaway subscribers.

Email is what other experts rely on. In the following, Joanna Wiebe, founder of Copy Hackers, advertises her workshop with an email explaining the most important takeaway subscribers.

Connected: The not-so-secret tactic for growing your email audience really fast

5. Curated news or updates

You are an expert in your industry, whether it's fitness, writing, nutrition, travel, or business. Subscribers join your list to get important information about your industry, such as: B. the latest news and updates.

For example, if you're a fitness professional, this could be a brand new meta-analysis or research study that further demonstrates the science behind high-intensity interval training.

The Hustle, a daily business and tech newsletter, contains "snippets" of news from other outlets that they know will interest readers.

6. Instagram posts

Creative email writing can actually include writing you've written for other channels: like your Instagram. Reuse your Instagram posts in your next email newsletter. Your post will get better known and you don't have to hope and pray that Instagram's algorithm will show it on your followers' feeds.

Check out marketing expert Gary Vaynerchuk referencing one of his popular Instagram posts in the following email.

Pro tip: With the Curate app from AWeber, you can drag Instagram posts (or content!) Into your next newsletter in seconds. You can also embed podcast episodes in your AWeber landing page using the Smart Content element.

7. Facebook Live Videos

If you create Facebook live videos, advertise them in your email newsletters.

More people will see the video. (Facebook loves that.) And you can save time by reusing your social content for your email newsletter. (You love that.)

Fitness and productivity expert Chalene Johnson gets thousands of people to watch her Facebook Live Videos. Your secret? She advertises her videos on social networks and in her email newsletters.

8. Tweets

The lifespan of a tweet is 18 minutes. That said, your carefully crafted tweets will start collecting cobwebs after just 18 minutes. What are the chances that your followers will actually be on Twitter in this short amount of time? I wouldn't bet your business on it.

Extend the life of your great Twitter content by talking about it in your next email newsletter.

You can even include tweets from other successful companies, such as B. Brass Ring Daily – a career, productivity, and writing advice newsletter.

Connected: 9 ways to add Twitter to your email list

9. Social campaigns

Sharing social content isn't the only way to use email to get more social engagement. You can also encourage your subscribers to post about your brand on social networks. Ask them to share a testimonial on LinkedIn, Twitter, or Facebook. Or have them posted on a social platform with a hashtag like the Topdeck travel company does in this email.

Run a contest on social media? Be sure to let your email subscribers know about it. While the goal of many social media contests is to add social followers to your email list, it can work the other way around.

10. Participant information

People love to see their name in lights. Mention subscribers in your newsletter when it's their birthday or when they take a certain action.

TheSkimm daily newsletter has millions of subscribers. However, each newsletter names their subscribers' birthdays and highlights people doing great things.

Do you want to celebrate the profits of your subscribers? Morning Chalk Up, a newsletter for the CrossFit community, shows subscribers' personal bests in the gym in every daily email.

11. Pictures

Do you have beautiful or funny photos and an audience that you would love to see? Write them in your next newsletter.

Buzzfeed has a weekly newsletter about cats. Readers send Buzzfeed pictures of their cats and Buzzfeed will add them to the newsletter with a brief description. Talk about a great email idea!

Connected: How to Create Amazing Photos for Your Email on Zero Budget

12. Book recommendations

If you love reading this email idea is for you! Recommend the good books you read to your subscribers. If the books are relevant to them, they will appreciate it. It's also a simple idea for newsletter content.

The Brain Food Weekly Digest is a newsletter designed to help you become a better version of yourself by sharing educational content. Shane Parrish, the creator of the newsletter, often shares what he's reading.

13. Questions and Answers

Do your subscribers keep asking you certain questions? Answer one of these frequently asked questions in your next newsletter. This increases engagement by making your newsletter interactive.

Watch the Finimize financial newsletter add a question and answer to their email below.

14. Special offers or offers

If you have a limited time offer or can't miss it, add it to your newsletter so subscribers don't miss a thing.

Liberty Travel always includes vacation deals in its popular email newsletter.

15. Events

Events, whether virtual or in a physical location, require a lot of preparation and effort. Make the most of all of this and free up more places by promoting your next event in an email newsletter.

Nomadic Matt, a successful travel blogger, advertises all of his travel meetings via email.

16. Stories

Call to all authors! This idea for email is all you have. Your subscribers love to read. Share short stories, poems, or chapters from your book in your email newsletter. It's the perfect email marketing content for your bookworm audience and can help increase your book sales or downloads.

Penguin Random House publisher sends out a newsletter with a section from a short story. You have to read the next email to continue the story. This keeps subscribers coming back to learn more.

Great newsletters solve their audience's problems and answer their questions. Therefore, subscribers keep opening and reading them.

Educational email content is a great way to educate your audience, but it doesn't help them do the work of solving their problems. Tools, on the other hand, make it easier for them to complete tasks.

For example, we created a tool called Smart Designer that allows our audience to design custom email templates in minutes. You just enter your website url and the tool generates email templates.

If you know of a tool that can save your subscribers time, whether you created it or someone else created it, link it in your newsletter.

In a recent TotalAnnarchy newsletter, Ann Handley, Chief Content Officer of MarketingProf, devotes an entire section to useful tools she's been using this week.

18. Plans or steps

If your subscribers want to achieve something and aren't sure how to do it, add a plan or detailed steps to your newsletter to show them how.

Every week the food blogger and founder of Skinnytaste Gina Homolka sends her subscribers a menu with healthy recipes. This makes life easier for their subscribers. Instead of spending hours planning their weekly meals, they can use Gina's simple plan.

19. Quizzes, polls, questions or puzzles

Asking questions in your newsletter is a great way to increase engagement. Instead of simply reading your newsletter, your subscribers will interact with it.

In a recent email, we asked our audience about their biggest marketing goal for the New Year. Our readers' responses not only help inform about the type of email content we're creating in the New Year, but also give us valuable insight into who is interested in what content.

If you really want to get creative with your email ideas, try AMP for Email. Here is an example of an interactive quiz we included in our newsletter FWD: Thinking.

20. courses

According to Global Market Insights, the COVID-19 pandemic has rapidly accelerated the growth of the online course market. In fact, in the earlier part of the pandemic, online course creation platform Thinkific reported a 221% increase in new course creation.

Remembering to dip your toes in the waters of creation? Give email a try – it might help inspire weeks of email content.

Create an automated series of emails with 1 or 2 days between emails. Then every email in your series can be a lesson in your course. The entire lesson can be in the email, or you can link to a video or landing page that hosts the lesson.

Talia Wolf, conversion expert and founder of GetUplift, advertises her e-mail course as a guiding magnet (a.k.a. giveaway) in her e-mail registration form. Once people sign up, she delivers the class hours through a daily message.

Connected: Here's how to create your first email course or challenge

21. Blog posts or articles

"Wait a minute … At the beginning you said I didn't need to write a blog post!"

You do not do that. Include great blog posts and articles from other companies in your next newsletter. This is called curation and it saves time as you don't have to search the internet to find the content. It will be delivered straight to your inbox.

Dave Pell writes NextDraft, a successful newsletter with thousands of subscribers. He fills every email with educational blog posts and articles.

The surprising part? Most of the articles were not written by Pell. They were written by other people. But they're still valuable to his subscribers, which is why they keep reading.

Connected: 4 Email Newsletter Ideas for Bloggers

Put these email ideas to the test

These 21 email ideas prove that you can add any type of content to your next newsletter as long as it is valuable to your subscribers.

Now that your creative juices are flowing, it's time to try these ideas out! Create a free AWeber account today and get started.

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