How can you increase the effectiveness of your email marketing efforts?
A few good starting points are ensuring that emails can be delivered, improving open rates, reducing unsubscriptions, and performing technical optimizations.
An infographic (below) from Tech.co explores these four key areas and offers 21 tips for marketers looking to improve on each.
The piece focuses on actionable and proven advice on how to authenticate your domain, reward loyal openers, segment your lists, and use alt text.
Take a look at the infographic:
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