If you’re running an online platform, there’s a high probability that WordPress is your content management tool, which puts you in one of the largest user groups in the online world. Since most of the SEO score marks depend on various content attributes, it’s important to learn as much as possible about WordPress SEO tools and features that allow you to improve your score.
In this article, we are going to inspect five different ways to improve global SEO results for WordPress-based websites.
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Carry Out Astute Keyword Research
The most important element of your SEO endeavors is the keyword strategy. You should dig online for chat rooms and forums that attract your user group to understand how they communicate, what issues they face regarding your business interests, and create a keyword strategy based on humans rather than computer algorithms.
Pay attention to keywords that work for your competitors, as well as those a little above your current rank. You can use Sitechecker ranking checker to analyze, not only keywords, but competition rank, long-tail keywords that bring the most value, and many other SEO parameters. If you are not sure how to add keywords in WordPress, there’s a wide spectrum of methods and plug-ins you can use to implement a holistic keyword strategy through the WordPress dashboard.
Review and Optimize Your Theme in WordPress
The choice of the theme has a strong influence on WordPress search engine visibility rate such as load speed, bounce rate, mobile-friendliness, all of which can be easily avoided if we follow SEO best practices and perform a full analysis of our website theme performance and design status. WordPress dashboard offers a series of settings and maintenance tools that allow you to easily, without technical knowledge, adjust your theme to its full capacity and make it lightweight, fast, easy to navigate, and well-structured.
A fully optimized theme mitigates bounce rate elements caused by a broken plug-in, poor visibility on mobile, or slow loading speed.
Optimize your site for speed
There may be some old images you used during past campaigns or leftover plug-ins you rarely use. All this extra content draws back your website speed because it takes more time for the server to load all the images and plug-ins. However, the advent of HTTP/2 protocol allows us to increase the data transfer rate from server to client through the exchange of nothing but essential information packs and a series of features that benefit the speed of your website.
Avoid large image sizes, compress your graphics to a web-friendly format, or use embedded links for videos to diminish the strain on your hardware infrastructure.
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Write good content and write often
It’s not enough to get people to click on your link and leave faster than it took them to get there, which is a Black Hat SEO strategy called clickbait content. In this WordPress SEO tutorial, we’ll observe nothing but White Hat techniques, so our advice is to create such content that brings value to your audience. Make your posts informative and well-written so that everyone could understand the message you wish to convey. Analyze your audience’s interests, goals, and common challenges and show them through blog posts how your brand can help them overcome different challenges or improve their everyday lives and businesses.
It’s also very important to write regularly but don’t consider you should publish five posts per day to get positive results. Two or three long-form blog posts with detailed and well-structured narrative enriched by images, graphs, and other appropriate content to substantiate your claims. This is a direct road towards the establishment of authority within the community.
Set your categories and tags correctly
When search engines index your content, they act the same as users and look for information that explains what a certain page is about. It’s of utmost importance to keep your meta tags descriptive and the crawling process fast to score a high crowability score with search engines. WordPress user interface allows seamless categorization, which allows search bots to scan your website faster. You can create new categories, and even tag posts according to a certain keyword or popular phrase that relates to the topic of your content.
WordPress is such a feature-rich CMS that most of us can’t even imagine the extent of customization and optimization possibilities we have at our disposal and how easy this piece of software makes it. There are dozens of interesting tasks you can take to practice your WordPress skills within the platform’s sandbox section. Search engine optimization is a never-ending process, and it’s smart to automate and facilitate your workflow as much as possible. We hope this article will help you improve your website rank and adopt an interest in WordPress development.