If you're one of the many marketers who watched the light-hearted new series Emily from Netflix in Paris this month, you may have heard a household name within the first minute of the first episode.
After a morning jog in Chicago, the title character Emily (played by Lily Collins) goes to work and points out to her boss Madeline Wheeler (Kate Walsh) that she can be seen in Adweek as "Mover and Shaker". The column is fictional, but of course the publication is real.
"The Chicago-based Gilbert Group is expanding its international portfolio with the acquisition of French luxury marketing company Savoir," said Emily's fictional article. "Gilbert Group's vet Madeline Wheeler has been named Franco Firm's director of marketing."
On the show, Emily moves from Chicago to Paris to work for a traditional French marketing firm to demonstrate American sensitivity while nurturing her personal relationships.
Although reviews have been mixed, and many marketers have pointed out that the show is far from realistic – it shows that Emily is becoming an influencer and her following is growing with unrealistic ease and speed – they also said it was a fun show is to binge. On Twitter, hotel marketer Jenn Zajac (affectionately) called it "Aspirational Drivel, absolutely ridiculous and definitely not written by real marketers" – adding that she finished it in a weekend.
Karen Freberg, Associate Professor of Strategic Communications at the University of Louisville and a member of the Adweek Academic Council, wrote a voice piece describing five lessons marketers and advertisers can take away from the show. "Emily's persistence in branding voice, content, and messaging led to career opportunities," Freberg said. "In social media marketing, a personal brand that shows expertise and personality can open doors in this area."
This isn't the first time Adweek has hit pop culture. The release was featured in the 2009 series Trust Me and the 2012 film Think Like a Man.
In Adweek's greatest claim to fame, Alan Ball, who wrote the screenplay for American Beauty, was art director for Brandweek before going to the cinema. In the film, the Mediaweek cover serves as the template for the magazine Kevin Spacey's Lester Burnham works for, and Lester's boss Brad Dupree is named after former Adweek reporter and editor Scotty Dupree.
In the Showtime series Happyish 2015, Episode 8, Season 1 is entitled "Starring Rene Descartes, Adweek and HRH The Princess of Arendelle". As a result, Adweek received several mentions, including the charming “Adweek can take a photo of my ass” (followed by the unforgettable “Epiphanies are orgasms of the mind”).