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Agile marketing, which focuses on being quick, nimble, and responsive to change, seems made for the present moment. Agile marketing was around before COVID-19, of course, but its popularity is growing and it's easy to…

Pictures capture pleasure, sadness, anger, and fear - and record our funniest, most absurd, and most memorable moments.With its first global advertising campaign in ten years, the 150-year-old German camera brand Leica is paying homage to…

30 second summary: The search engine results page (SERP) is a battleground for user attention that is interspersed with colorful paid and organic content like shopping…

When you think about what drives your content marketing strategy, I'd bet traditional forms of content - blogs, e-books, white papers - come to mind. And while these things should still be an important part of your…

From Kelly Forst January 20, 2021 Web push notifications are a unique addition to your email marketing strategy. Learn what they are, how to use them, and where they fit into your marketing plan. What do…

If your Facebook friends list includes your aunt, boss, ex-boyfriend, and hairdresser, you probably already know that Facebook's demographics are wide-ranging. Yes, it seems like whoever you are or where you are, you probably…

If you put a group of the world's top soccer players on a WhatsApp group, what would they be talking about? They would talk about Adidas' new "Predator Freak" boots - at least according to the new ad from the Iris…

"Where do I go from here?" It's a question too many new business owners ask themselves at almost every stage of their business. You have put weeks and months (maybe years) of work into laying the groundwork for your…

30 second summary: SEO A / B testing can help website owners understand whether the changes they are making to their website are having a positive effect on keyword…

According to reports, President Donald Trump will be staying at his Palm Beach, Florida home on inauguration day to break with a centuries-old tradition and skip the swearing-in ceremony of President-elect Joe Biden and Vice-President-elect…