AWeber is an extremely simple marketing solution that connects your small business to the world. Designed for small businesses. Find out why AWeber is the better alternative in this key feature comparison.
By Kristin MacLaughlin October 16, 2020
AWeber and GetResponse are two of the best known and most established email marketing solutions available. While they share many similarities, there are also some significant differences between the two tools. Depending on your preferences and business goals, one will suit your needs better than the other.
How can AWeber and GetResponse help you?
AWeber and GetResponse are marketing solutions that allow you to connect with your audience through various functions.
Both are similar in that they offer:
In this comparison you will also find detailed information about:
AWeber is an extremely simple marketing solution that makes it easy and fun to connect your small business or passion project to the world. Unlike overwhelming and complex marketing platforms that are daunting and contain features that you will likely never use (or that require weeks of training), AWeber is simple, intuitive, and always designed for small businesses.
With one extremely simple web-based solution, you can manage your people lists, send them great-looking emails, create impressive landing pages, and analyze the performance of your email marketing efforts. Backed by the best 24/7 Customer Solutions team in the industry, AWeber is your one-stop-shop partner to ensure your small business or passion project gets off the ground and growing quickly. Founded in 1998, AWeber has been successfully helping companies connect with their audiences for over 20 years.
GetResponse was also founded in 1998 and has over 20 years of experience helping small businesses grow with online marketing. GetResponse offers a range of marketing solutions for small and large businesses, including an all-in-one marketing platform that enables business owners to create targeted subscriber lists, newsletters, emails, follow-up campaigns, and social media ads.
They offer marketing automation, an email builder, landing page builder, webinar capabilities, e-commerce tools, and reporting options. They market themselves as the easiest email marketing platform in the world. GetResponse is available in 27 different languages.
While they may seem similar, they both have very different approaches. Ready to do an in-depth dive comparison between GetResponse and AWeber? Great, let's get started!
Who is better: AWeber or GetResponse?
Each solution aims for a simple login process and dashboard navigation. To create an account, both providers collect your basic credentials without a credit card requirement. AWeber has the registration form directly on the homepage. GetResponse requires a few clicks to get to the form to enter your contact information.
GetResponse home page
AWeber is all about providing an extremely simple email marketing and landing page solution to make our dashboard easier to navigate. There is a smaller learning curve for getting started with AWeber than GetResponse. While everything is very simple with AWeber, it offers plenty of customization options.
Because GetResponse is an all-in-one marketing solution, navigating the dashboard is more complicated. GetResponse may have more features depending on your subscription level. However, other features come at an additional price. So you have to consider whether you want to use all of the functions included.
For many small businesses choosing a marketing solution, the decision to make depends on the pricing between AWeber and GetResponse. AWeber offers free and pro plans. GetResponse offers a free 30-day trial, but not a free plan. Both AWeber and GetResponse offer discounts when you pay quarterly or annually.
With AWeber Free, you can take advantage of most of AWeber's features while building your audience of up to 500 subscribers. You get access to most of AWeber's extremely simple features for free. AWeber doesn't want you to break the bank while starting a passion project or starting a new business.
Compare AWeber Pro with the GetResponse paid options
AWeber prides itself on keeping its offering simple across the board, including pricing for the Paid Pro tier. All features are included in the Pro plan, regardless of the number of your subscribers. You get all of the AWeber Pro features from day one, so you no longer have to pay for individual features like you do with GetResponse. The cost is based solely on the number of subscribers in your account.
If you have fewer than 500 subscribers, AWeber offers a free plan that costs you absolutely nothing to get started with. The plan is very extensive and you can always upgrade if you have over 500 subscribers or want to use an advanced feature.
GetResponse Paid Plans
GetResponse offers 4 different paid plans, but the offer is a little confusing. Each plan has different features. If you want a feature off a plan, you'll need to upgrade to one of the more expensive plans.
The GetResponse pricing page lists the cost of the various plans and the features they offer. However, if you have more contacts than the number of contacts listed as available for that particular level, your price will increase. So make sure to use GetResponse's calculator to determine your real costs.
For comparison, if you have 2,500 subscribers, AWeber costs $ 29 per month for full functionality. In contrast, the GetResponse Basic plan costs 2,500 subscribers for $ 25 per month, but with extremely limited functionality. GetResponse Plus is $ 59 per month, Professional is $ 119 per month, and GetResponse Max has no option if you have fewer than 100,000 users.
It's important to note that many of GetResponse's key features are only available on plans with a higher premium level:
- Unlimited account users
- Telephone support
- Email automation
- Extended segmentation
Import your email lists
If you already have subscribers, you'll need to import your subscribers and other marketing resources into your new provider. This is part of the process that is vastly different between the two providers.
AWeber import and migration options
AWeber offers flexible options for importing your contacts: you can either do this yourself or AWeber migrates your contacts for you.
If you do it yourself, just import lists using Excel spreadsheets, CSV files, or copy and paste the contact information into the subscriber import sections. During the import process, you will be asked to assign the submitted information to the list fields.
AWeber also offers a free migration service for your marketing assets for AWeber Pro and AWeber Free. AWeber will do all of the heavy lifting for you for free, regardless of whether:
- List creation
- Day application
- Multiple email templates (up to 3)
- Registration forms and landing pages
- Your campaigns and automations
GetResponse import and migration options
With GetResponse you can import contacts using Excel spreadsheets or CSV files. In a similar way, with GetResponse you have to map the transmitted information with your list fields.
Unlike AWeber, GetResponse doesn't offer concierge migration services that allow you to transfer your other marketing assets for paid or free accounts.
Email registration forms
To build your audience quickly, you need a responsive registration form. It's an integral part of any small business marketing strategy.
AWeber email registration forms
AWeber registration forms are fully customizable. You can add custom fields and tags, create your own design, or use a pre-made template. Create amazing-looking mobile-responsive sign-up forms in seconds. AWeber registration forms are automatically available on every WordPress.org website with the AWeber WordPress plugin.
The registration forms can be embedded in your website and shared via social media. AWeber even hosts the form for you.
GetResponse email registration forms
GetResponse offers similar functionality for creating registration forms. Similar to AWeber, you can embed registration forms on your blog or website that will be shared on social media. GetResponse hosts the form for you too.
E-mail message editors
Email newsletters and individual email autoresponders are an essential element of your email marketing strategy. By regularly emailing your audience, you'll stay in the know and make remarkable connections with your audience. The big question when choosing a marketing solution is: How do you edit your newsletters?
AWeber email marketing tools for editing and formatting
You never get a second chance to make a first impression. So, AWeber has everything you need to create amazing looking emails in the AWeber Free and Pro plans.
You get unlimited access to a huge library of professionally designed templates and images at no extra charge, full access to our drag and drop editor, AWeber's AI-powered Smart Designer that creates great-looking branded emails in seconds, or AWeber's HTML -Editor to create your own custom HTML templates.
GetResponse email marketing tools for editing and formatting
GetResponse also has a drag-and-drop email editor, but GetResponse has significantly fewer email templates to choose from. Similar to AWeber, you can also create your own HTML templates with GetResponse.
Types of email messages
With both AWeber and GetResponse you can send newsletters, individual autoresponders and RSS via email. Autoresponders are a series of e-mails on a specific topic that are sent at specific time intervals set by the sender. RSS to Email is an automatic newsletter that sends an email to your audience with a link to your latest blog post.
If you want to send a series of autoresponders at timed intervals, or want to automate the process of sending a series of emails at timed intervals, the two plans differ significantly.
Marketing automation is similar to autoresponders in that they are triggered automatically. However, there are several ways to set up automations – behaviors, tag triggers, purchases or even abandoned carts. Assigning triggers and flows to your email ensures that you are sending the right message to the right person at the right time.
AWeber allows you to create a range of "time-based" and "trigger-automated" emails for both the AWeber Free and AWeber Pro plans. AWeber grants both AWeber Free and AWeber Pro users unrestricted access to a campaign marketplace that includes pre-built automation for specific needs.
GetResponse limits automations based on your plan. In the GetResponse Basic plan, for example, you don't have access to the Automation Builder. There are no custom workflows for GetResponse Basic and only 5 custom workflows for GetResponse Plus. If you want unlimited custom workflows, you have to get involved in one of GetResponse's two most expensive plans, either GetResponse Professional or GetResponse Max, which are considerably more expensive than AWeber. Be sure to read the fine print to understand what's in the different GetResponse plans.
GetResponse recently launched a new feature called Conversions Funnel. Within the Conversion Funnel feature, you can create three types of funnels: sales, listing, and webinars. Each funnel takes you through the steps necessary to automate the funnel process.
The GetResponse conversion funnel can be a handy feature, but it has limitations based on your subscription level. To have full access to all of the funnels, you must have the two most expensive plans, Professional or Max. GetResponse Basic users will not have access to the webinar funnel and will only be given access to one sales funnel. GetResponse Plus users are limited to five webinar funnels and five sales funnels.
All funnel steps can be performed in both AWeber and GetResponse without using the conversion funnel function.
AWeber and GetResponse provide a library of email templates. Both are mobile friendly and respond to automatic resizing for the best experience on a mobile device. They also have a "mobile preview mode" to see what your email will look like on a mobile device. Each also offers a variety of email templates for different business goals and industries.
AWeber offers a larger library of over 700 email templates. GetResponse's library is more humble, with just over 200 email templates. Each has a design suite that you can use to customize the layouts.
Another important email marketing tool that you can use to be successful is split tests (also known as A / B tests or multivariate tests).
By split testing your emails, you can see what type of content your audience prefers. Insights from split testing can help you improve your open and click rates significantly. Refining your email based on your data can lead to more engaged readers, better click-through rates, and more sales.
For example, you could send an email with two different subject lines to 25% of your subscribers, analyze the results (open and click rates) and send the email with the subject line that performs better for the rest of your subscribers list.
Split tests are another area of distinction between AWeber and GetResponse.
AWeber understands the importance of split testing and doesn't limit split testing to subject lines only. You can and should test many variables in your emails, including calls-to-action, heading text, personalization, button colors, images, content, and more. With AWeber Pro you can perform multivariate actions E-mail Split tests.
GetResponse only allows you to split subject lines for test emails.
AMP for email
AWeber differs from GetResponse as a thought leader in new email technologies. AWeber is the first small business email service provider to support the new AMP for Email technology.
In the past, email was a static communication medium. Once an email was sent to your inbox, there was no way it could be changed or updated in any way. AMP for Email has changed that.
AWeber enables customers to send powerful email messages that engage subscribers through interactive and dynamic content. Interactive content allows you to send more engaging emails where subscribers can take action directly in an email without visiting an external website.
Interactive emails are messages that your subscribers can click to edit or change the content of the email themselves – even after the message has been sent to their inbox. The content can also be updated every time the email is opened. Interactive emails act like a website.
You can include additional content in your emails without overwhelming subscribers, and your subscribers can interact with the email for additional information when needed.
Here we see an AMP-based yes / no poll in an email. These results are displayed in real time and reflect the responses of others who have previously looked at it, even after the email has been delivered to your inbox.
The AWeber Smart Designer
With the AWeber Smart Designer, content creators and small business owners can automate the design of email templates and create their own branded email template in seconds.
AWeber's Smart Designer analyzes your website or social media account for logos, images and colors. A gallery of ready-to-use, custom email templates for your company is then automatically created.
Branded email templates ensure branding consistency across your marketing assets. This means more subscribers will interact with your content and click on your landing page or website. Plus, you'll get instant brand awareness and brand consistency in your marketing assets with free, auto-generated custom email templates created exclusively for your business.
Landing pages are a feature that is available in all plans for AWeber and GetResponse. Each offers a selection of professionally designed landing page templates, built-in login forms, and can be easily created in the landing page editors.
It's easy to include a landing page – also known as a lead page or a squeeze page – in your marketing strategy. This way, in addition to attracting new visitors, you can collect their information so you can build a relationship with your new subscriber and connect with them via email.
Whether you want to drive sales, signups, or downloads, a landing page is a great way to create a targeted message that communicates the value you are offering to your subscribers. Landing pages tend to be more effective at capturing contact information than forms on websites because there are fewer distractions. According to a report from truelist.com, a landing page tailored to your customers' needs can increase conversions by 300%.
AWeber landing pages
AWeber's Landing Page Builder is a little easier to use and has a more user-friendly interface than GetResponse's Landing Page Builder. AWeber also includes a Smart Content element that lets you embed interactive content in your landing pages and supports over 700 apps that turn your landing page into a dynamic and interactive experience.
AWeber Smart Content instantly turns hyperlinks into embedded rich media – polls, slideshows, music, live videos, forms, gifs, infographics, RSS feeds, audio playlists, products, cards, and more.
Landing pages are included at all plan levels for both AWeber and GetResponse. GetResponse provides a landing page A / B testing feature that can help identify the best performing option.
Example of a GetResponse landing page
AWeber and GetResponse integrate with many of the most popular business, e-commerce, and social platforms. Both have extensive lists of applications that support them.
AWeber has got the upper hand with some website builders like Wix, Squarespace, Blogger, and Weebly. GetResponse does not offer integration with these providers.
Integrations are an important component in growing your business. So you should check that your email provider supports the business solutions you are using. Both AWeber and GetResponse have tools on their public website that you can use to search for the integrations they contain to confirm that the integrations you are using are supported.
AWeber Integrations Page
GetResponse integration page
Analyzing and measuring the success of your campaigns and marketing efforts is just as important as sending engaging content to your audience.
Both AWeber and GetResponse give you detailed reports and quick statistics on how your emails are performing. The reporting functionality is similar, and both have great dashboards and reports that are easy to read. The reports highlight the key data and provide meaningful insights so you can take the steps necessary to grow your business.
Example of a report
Example of a GetResponse report
The reality is that passionate entrepreneurs and creators don't always thrive on a 9-to-5 schedule. If your business is a side business, you don't have the luxury of traditional work hours. Questions about any marketing solution are asked regardless of your level of knowledge.
AWeber is committed to ensuring that you are successful 24/7. Telephone support from AWeber is available Monday through Friday from 8 a.m. to 8 a.m. (CET). AWeber's live chat and email support is available 24/7 for both Pro and Free users.
GetResponse used to offer phone support, but now only offers phone support for the most expensive premium plan. But premium means premium costs. To access phone support with GetResponse Max, you must have at least 100,000 users and spend at least $ 1,199 per month. GetResponse offers 24/7 chat and email support for all subscriptions.
AWeber is the clear winner in terms of customer support as support is not limited based on your subscription level.
Access to team members
Do you have multiple team members who need to access your account?
AWeber offers unlimited access to team members for any account. Team members have their own account credentials and privilege options for all AWeber plans.
GetResponse restricts team member access based on your subscription plan. There is no access to team members for GetResponse Basic, a limit of 3 team members for GetResponse Plus, a limit of 5 team members for GetResponse Professional and a limit of 10 team members for GetResponse Max.
AWeber and GetResponse are reliable, well-established marketing solutions that have been in business for over two decades. Which one is right for you? It depends on the features that are important to you and that fit your budget.
Are you looking for an extremely simple marketing solution that will make it easy and fun to connect your small business or passion project to the world? In this case, AWeber is the better alternative.
AWeber is simple, intuitive and always designed for small businesses. With one extremely simple web-based solution, you can manage your people lists, send them great-looking emails, create impressive landing pages, and analyze the performance of your email marketing efforts. Backed by the best 24/7 Customer Solutions team in the industry, AWeber is your one-stop-shop partner to ensure your small business or passion project gets off the ground and growing quickly.
Some businesses may have the budget and need for an all-in-one marketing platform that includes webinar tools, social media ads, and e-commerce tools. If this is your business, then you should consider GetResponse. Just make sure you read the fine print as you may be paying for features that you don't use.
AWeber is the best free email marketing software
Our mission is simple: we provide powerful email marketing tools that small business owners and entrepreneurs – like you – can use to grow their business.
AWeber Free is our completely free email marketing and landing page plan – perfect for those just starting out or starting a passion project. We'll give you everything you need to start building your audience today.