Can Cold Email Help A Business Grow?

Email is still very much in vogue for anyone wondering what an email can really do? With the help of cold emails, people started their businesses from scratch, powered their startups, got featured in the best publications, and more.

What are cold emails?

Cold email is so much more than just a regular email, which makes it a little trickier to compose. And no, just because the title is "cold" doesn't mean it's written in a frosty tone.

A cold email puts the emailer's writing skills to the test. There are two reasons for this:

  • You have no connection to the recipient of the email. So, they don't know exactly how they'll react to your email, if they react at all.

  • Since there is no non-verbal feedback, you cannot even make changes to the email.

These are the two main reasons why these emails often fail. Note, however, that this is not an impossible task. As mentioned above, people have rebuilt their entire careers thanks to their cold email skills.

Difference Between Cold and Unsolicited Email

Before learning how to write good cold email, you need to understand the difference between them and unsolicited email. It all boils down to the content or what exactly your email is made of. Often times these two are confused.

There should be a purpose behind every cold email you write, and it should be personalized according to the person it's being sent to. This means that when your emails have a valid business purpose and this has been made clear through mindful targeting as well as a specific value proposition, you are good.

So what distinguishes cold email from unsolicited email is the thought and intent behind it. Don't just send out emails by the dozen or automate the process and await replies. Instead, let every email count.

Follow the steps to grow your business using cold email

To harness the power of cold email to grow your business, do the following:

Build a good email list

Of course, before you can start writing, you need people to write to. Write down the characteristics of your ideal customers, then start creating buyer personalities. This will help you add value to your emails.

If your prospects find something useful in the emails, the chances are that you will get a response too. To get leads, you can opt for manual prospecting, which is free but time-consuming.

While it may take a while, the results you will get will be well worth it. It is also recommended that you spend some time creating this list as it is so important to your entire email process. Take advantage of platforms like Twitter and LinkedIn.

Understand what makes a good cold email

There is no template to write perfect what is both good and bad. It's good because you can be as creative as you want and bad because you have nothing to guide you.

However, following these tips can help keep you on track as they have been found to be among the best email marketing practices:

  • Try to reel them in from the start by creating subject lines that are catchy and compelling at the same time. Be clear, concise, and try to pique their curiosity.
  • When writing the email text, the length should be determined according to the relevance of the product to the recipient.

  • No matter who you write to, make sure you clearly state your purpose and let them know what's in it for them. Instead of "I" and "We", use pronouns such as "Sie" and "Ihr".
  • The final statement should give a clear indication of what the recipient should do next or call for action. But be careful as you don't want to come across as pushy or overconfident. Try to think from their perspective.

Add your email signature

Often times an email signature is overlooked, but it is an important marketing tool. It can make all the difference in the world. Email signatures are especially important for cold emails as they can provide the recipient with direct links to your other content. Just because it's a signature doesn't mean it can't be dynamic.

You can attach the links to your company's corporate website for social media profiles, and so on. So make sure you provide your email signature which has all the required links embedded in it. It can even advertise upcoming events, e-books, or anything else you might have planned.

Work on the budget of your cold email strategy

Companies, especially small ones, usually have a fixed budget. Spending needs to be wisely made, and when it comes to email, investing in tools like Mailchimp can be very helpful.

You can use these tools to monitor open rates, responses, and clicks on the links provided. You can also determine which subject lines and templates perform best.

Follow up on your leads regularly

Just because someone didn't reply to your first email doesn't necessarily mean they aren't interested. However, this doesn't mean that you are just bombarding them with emails. Make sure there is a good gap between emails.

Another serious mistake to avoid is using generic templates or a language used by every emailer out there. Keep it simple, clear, and most importantly – personalized.

Conclusion

Since personalization cannot come with a template, you will find lots of results if you search Google for a cold email template. But don't let that stop you. Read, learn, and implement the rules given above to run a successful email campaign and grow your business faster.

For more information on such content, please visit the Digital Ready blog section. Also, check out the different digital marketing courses we offer and take your first step to becoming a digital marketer.

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