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SEO
5 explanation why purchasers are leaving your company
30-second summary:
If you’re focusing solely on growth, you may not be seeing the huge impact that customer churn has on your agency.
Acquiring a new client costs 5X more…
How Ahrefs Counts Hyperlinks and Domains
Every backlink tool will store different links.When building an index of the web, companies have to make many choices around crawling, parsing, and indexing data. While there’s going to be a lot of overlap between indexes, there’s also…
Making the argument for nofollow hyperlinks in website positioning
30-second summary:
The debate still continues in the SEO community on the variation of value from backlinks.
Google has shifted their position on these links.
What do we…
Tips on how to use XPath expressions to reinforce your search engine optimisation and content…
30-second summary:
As Google increasingly favors sites with content that exudes expertise, authority, and trustworthiness (E-A-T), it is imperative that SEOs and…
search engine optimization takeaways from 2020: A evaluation of probably the most uncommon 12 months…
30-second summary:
Google launched over 4,000 search improvements and new features throughout 2020.
Baidu continued to crack down on poor quality sites with its 2020…
How manufacturers ought to meet clients of their new (digital) actuality
30-second summary:
Virtual experiences like test drives, makeup tutorials, and open houses have become essential as shoppers move their business online.
The same digital…
Find out how to analyze on-page copy high quality
30-second summary:
Content quality is key to high rankings in Google organic but it is not easy to tell what a search crawler may deem high quality.
High-quality content is most surely one that is semantically relevant to a target query…
Six methods to steer advertising and marketing within the post-pandemic world
30-second summary:
A recent survey by UNCTAD shows customer behavior will not change after the pandemic.
COVID-19 pandemic has sped up the digitalization of businesses by…
Do you have to use Google’s up to date Disavow Hyperlinks instrument?
30-second summary:
In early November, Google made a UI update to its Disavow Links tool.
The core functionality hasn’t changed, meaning that some SEO practitioners will…
5 e-mail advertising predictions: Persevering with tendencies and new alternatives
30-second summary:
In 2020, we saw a vast increase in the usage of email marketing as the volume of senders skyrocketed. Will this trend continue into 2021? Or should we…