SEO

30-second summary: If you’re focusing solely on growth, you may not be seeing the huge impact that customer churn has on your agency. Acquiring a new client costs 5X more…

Every backlink tool will store different links.When building an index of the web, companies have to make many choices around crawling, parsing, and indexing data. While there’s going to be a lot of overlap between indexes, there’s also…

30-second summary: The debate still continues in the SEO community on the variation of value from backlinks. Google has shifted their position on these links. What do we…

30-second summary: As Google increasingly favors sites with content that exudes expertise, authority, and trustworthiness (E-A-T), it is imperative that SEOs and…

30-second summary: Google launched over 4,000 search improvements and new features throughout 2020. Baidu continued to crack down on poor quality sites with its 2020…

30-second summary: Virtual experiences like test drives, makeup tutorials, and open houses have become essential as shoppers move their business online. The same digital…

30-second summary: Content quality is key to high rankings in Google organic but it is not easy to tell what a search crawler may deem high quality. High-quality content is most surely one that is semantically relevant to a target query…

30-second summary: A recent survey by UNCTAD shows customer behavior will not change after the pandemic. COVID-19 pandemic has sped up the digitalization of businesses by…

30-second summary: In early November, Google made a UI update to its Disavow Links tool. The core functionality hasn’t changed, meaning that some SEO practitioners will…

30-second summary: In 2020, we saw a vast increase in the usage of email marketing as the volume of senders skyrocketed. Will this trend continue into 2021? Or should we…