CMOs on the transfer: recap of the most recent trade insiders

The entire industry is jumping – and in the right directions. In the past few months, several members of the marketing community have moved into higher roles and taken on new ones in completely different areas. We may not have caught all of the steps, but below is a recap over the past few months across various industries including media, entertainment, retail, financial services, and technology. Do you know of any notable steps we may have missed? Write us a message at [email protected]

Movements in media and entertainment:

Daniel Cherry III, SVP, General Manager, DC Comics (Former CMO, Activision Blizzard Esports)

Jabari Hearn, SVP, Marketing and Entertainment, Westbrook Inc. (Former Brand Vice President, Lyft)

Mayur Gupta, Gannett Chief Marketing and Strategy Officer – USA Today Network (Former CMO, Freshly)

Nadja Bellan-White, global CMO, Vice Media Group (former managing partner, WPP team leader, Ogilvy)

Tiffany R. Warren, EVP, Chief Diversity and Inclusion Officer of the Sony Music Group (former SVP and Chief Diversity Officer of the Omnicom Group)

Ukonwa Ojo, CMO, Prime Video and Amazon Studios (formerly CMO, MAC Cosmetics)

Yashica Olden, Global Chief Diversity and Inclusion Officer, Condé Nast (Former Global Chief Executive, Inclusion and Diversity, WPP)

Removals in retail:

Jenny Campbell, CMO, Kate Spade (former CMO, Tinder)

Linh Peters, Global CMO, Calvin Klein (Former Vice President of Loyalty, Partnerships and Products and Marketing for Licensed Businesses, Starbucks)

Maurice Cooper, SVP Marketing, Target (former EVP and Chief Growth and Experience Officer, Wingstop)

Financial services relocations:

Carla Hassan, CMO, Citi (Former Chief Brand Officer, Citi)

Jonathan Mildenhall, CMO, Dave Inc. (Former Co-Founder and Chairman of TwentyFirstCenturyBrand)

Vinoo Vijay, CMO, Truist Financial (former CMO, H&R Block)

Movements in the automotive industry:

Allyson Witherspoon, US CMO, Nissan (formerly GM, Global Brand Engagement, Nissan)

Tara Rush, SVP and Chief Marketing Officer of Audi of America (former SVP and Chief Communications Officer of Audi of America)

Shifts to CPG::

Charisse Ford Hughes, SVP and Global CMO, Kellogg Company (Former CMO Americas, Pandora)

Ken Turner, evp and CMO, North America, Red Bull (Former Head of Brand Marketing, Red Bull)

Moves in Tech:

Alex Schultz, CMO, Facebook (Former Vice President, Product Growth, Analytics, and Internationalization, Facebook)

Matt Kerbel, vp Marketing, Homie (Former Marketing Director, Canoo)

Additional trains:

Dara Treseder, SVP, Head of Global Marketing and Communications, Peloton Interactive (former Chief Marketing and Communications Officer, Carbon)

Katie O’Reilly, Chief Revenue Officer, Philadelphia 76ers (Former CMO, Philadelphia 76ers)

Kellyn Smith Kenny, AT&T Director of Marketing and Growth (Former Global CMO, Hilton)

Meg Goldthwaite, Marketing and Communications Director, The Nature Conservancy (formerly CMO, NPR)

Rita Patel, CMO, Buffalo Wild Wings (formerly vp, brand management, Target)

TJ Abrams, Chief Marketing Officer of EXOS (Former Head of Global Brand Strategy and Performance, IHG)

Many of the executives listed above are not only committed to their own growth, but also act as mentors to high-level marketers in the Adweek Executive Mentor Program. The aim of the program is for the mentors to help the mentees close the gap to the C-Suite. Several executive mentees have taken important steps in this direction over the past few months. The third round of the Executive Mentor program begins in January 2021, and interested mentees can sign up to be notified when the pitch window opens.

Moves by Adweek Executive Mentees:

Anisha Raghavan, CMO, Global Brands Americas, Walgreens Boots Alliance (former consultant at Haldi)

Conley Fitzpatrick, Marketing Director, 21Seeds Inc. (CMO, Danos Tequila)

Cory Bernstine, Senior Director, Strategy, United Soccer Leagues LLC (Former Director, Marketing and Business Strategy, Minor League Baseball)

Jamie Wideman, VP for Innovation, Molson Coors (Head of Sales and Marketing, Craft Spirits)

Janet Oak, Chief Brand Officer, Eastside Distilling (Former SVP, Purpose and Sustainability and US Ambassador, Ipsos Foundation, Ipsos)

Tatiana Holifield, Head of Brand Social, Hulu (Former Vice President and Head of Digital Strategy, Pacers Sports and Entertainment)

Kamala Avila-Salmon, Inclusive Content Leader, Lionsgate Films (Former Head of Marketing Inclusion Strategy, Facebook)

Nicholas Love, vp for digital marketing, G&S Business Communications (former director of social media)

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