Would you like to laugh instead of crying at the end of 2020? There is a hotline for this.
Netflix's comedy arm, Netflix is a joke, and Ben & Jerrys tapped comedians Wanda Sykes, Aparna Nancherla, and Fortune Feimster to deliver one-liners over a hotline promoting a new shared taste of the streaming giant and ice cream brand. The hotline – 1-866-PUNCHLINE – advertises the Punch Line with a limited release, a mixture of brown butter-bourbon-almond ice cream with roasted almonds and cherries.
One such example from Sykes: “What did the bourbon say about the almonds? Am i drunk or are you crazy "
All three comedians who have stand-up routines as stand-up specials or special episodes on Netflix are also starring in a series of advertisements for the hotline running this week through March 2021 on paid digital, networked television and social networks is switched. The ads are also shared organically on Ben & Jerry's own channels, on Netflix's Netflix Is A Joke channels on YouTube and on social networks, as well as on the comedians' own social media presences.
"Our partnership with Ben and Jerry is about working together to create something original that neither of us would do alone," said Aarti Thiagarajan, director of brand partnerships at Netflix, in a statement. “With the immense talent of Wanda, Fortune and Aparna, we can delight our fans by combining two things they love in ways they would never expect. And what's a better duo than ice cream and jokes? "
The hotline and advertising campaign, developed with creative agency Observatory and experience agency Trigger (House (no, that's not a typo), is the latest in a long line of partnerships between the streaming giant and Ben & Jerry & # 39; s. The companies debuted with Netflix and Chilll & # 39; d (peanut butter rice topped with pretzel and fudge brownie pieces), followed by two more partnership flavors including Boots on the Moooo & # 39; n, which advertises Netflix's original series Space Force, and Chip Happens, who ran the reality show Nailed It!
Like Netflix and Chilll’d, the Punch Line campaign is more aimed at highlighting Netflix's broader comedy offerings, not a specific show.
"While Netflix may be a joke, this is not the case with this ice cream," Jay Curley, director of integrated marketing at Global Ben & Jerry, said in a statement. "Our newest original flavor with Netflix gives fans not only another incredible flavor, but more jokes to enjoy."