Dropbox usage and revenue statistics (2021)

Dropbox is a leading cloud file hosting service.

The platform, which was launched in 2008, reached the milestone of 100 million registered users 4 years later.

Today Dropbox has 700 million registered users and annual sales of $ 1.91 billion.

Here is a summary of what you will find on this page:

Dropbox usage statistics (highlights)

  • Dropbox has more than 700 million Registrated user.
  • Dropbox has 15.48 million paying users.
  • Dropbox generated $ 1.91 billion Revenue in 2020.
  • Dropbox busy 2.760 People.

Dropbox users

Dropbox has more than 700 million Registrated user. The service received 100 million New registrations per year since 2018.

We have recorded the number of registered Dropbox users since 2018:

year Registrated user
2018 500 million
2019 600 million
2020 700 million

Source: Dropbox.

Dropbox paying users

Dropbox has 15.48 million paying users. That is an increase of 8.18% compared to the previous year in the amount of 1.17 million new paying users.

Dropbox has increased its paying user base 2.38x since 2015.

Here's a table showing the number of Dropbox paying users since 2015:

year Paying users
2015 6.5 million
2016 8.8 million
2017 11 million
2018 12.7 million
2019 14.31 million
2020 15.48 million

Source: Dropbox.

Dropbox earnings

Dropbox has annual sales of $ 1.91 billion. That is an increase of 15.06% about 2019.

Dropbox revenue grew by a CAGR of 25.9% in the past 5 years.

Here's a table of Dropbox earnings since 2015:

year revenue
2015 $ 603.8 million
2016 $ 844.8 million
2017 $ 1.1 billion
2018 $ 1.39 billion
2019 $ 1.66 billion
2020 $ 1.91 billion

Source: Dropbox.

Dropbox earnings in the United States

Dropbox generated $ 999.3 million per year from US based customers. This is 52.32% of total sales.

The US market has consistently contributed more than half of the company's total revenue since at least 2015:

year revenue
2015 $ 326.1 million (54%)
2016 $ 455.9 million (53.96%)
2017 $ 575.7 million (52.34%)
2018 $ 706.5 million (50.83%)
2019 $ 854.1 million (51.45%)
2020 $ 999.3 million (52.32%)

Source: Dropbox.

Dropbox international earnings

Dropbox brought $ 941.6 million from customers outside the US in 2020. That explains 47.68% of the company's total sales.

Dropbox's international sales grew by 33.48% That is less growth than in the US, where sales are around 41.44% in the same period of time.

The following table shows Dropbox's international (outside of the US) earnings since 2015:

year revenue
2015 $ 277.7 million (46%)
2016 $ 388.9 million (46.04%)
2017 $ 531.1 million (47.66%)
2018 $ 685.2 million (49.17%)
2019 $ 807.2 million (48.55%)
2020 $ 914.6 million (47.68%)

Source: Dropbox.

Dropbox average revenue per paying user

The average paid Dropbox customer $ 128.50 Average Revenue Per Paid User (ARPU) increased by 4.41% since 2019.

Dropbox has added to its ARPU 16.25% since 2016.

Here's a table with full data on Dropbox's average revenue per paying user since 2015:

year ARPU
2015 $ 113.54
2016 $ 110.54
2017 $ 111.91
2018 $ 117.64
2019 $ 123.07
2020 $ 128.50

Source: Dropbox.

Dropbox operating costs

Dropbox operating costs (excluding property asset depreciation) have been met $ 1.38 billion in 2020. That is an increase of 3.55% compared to the previous year.

Research and development were the largest single costs overall $ 727.5 million. The next largest effort from Dropbox was on sales and marketing ($ 422.8 million).

Here's a full breakdown of Dropbox's operating costs by category:

category Operating expenses
Research and Development $ 727.5 million
Sales and marketing $ 422.8 million
General and administrative $ 227.8 million

Source: Dropbox.

How many teams are using Dropbox Business?

Dropbox Business is defined by the company as a billed account with a minimum of 3 users managed from a single administrative dashboard.

Dropbox has over 500,000 paying Dropbox Business teams. The company added 50 thousand paying teams since 2019, an increase of 11.11%.

Here's a table showing the number of Dropbox Business paying teams since 2017:

year Dropbox Business Teams
2017 300 thousand
2018 400 thousand
2019 450 thousand
2020 500 thousand

Source: Dropbox.

Dropbox for personal use only

18% of American respondents claim to use Dropbox as their personal cloud storage solution. This is what makes Dropbox a 4. Most popular solutionto Google Drive, Apple iCloud and Microsoft OneDrive.

Here is a table of the 6 most popular personal cloud storage solutions:

Cloud storage solution share
Google Drive 40%
Apple iCloud 33%
Microsoft OneDrive 20%
Dropbox 18%
Amazon Drive Cloud 9%
box 3%

Source: Statista.

How many API calls does Dropbox get?

Dropbox provides developers with an application programming interface (API) that they can use to integrate their apps into the company's system.

Dropbox receives 60 billion API calls per month. The company's API usage has increased by 20% over the past year.

Here's a table with full data on Dropbox monthly API calls since 2017:

year Monthly API calls
2017 50 billion
2018 50 billion
2019 50 billion
2020 60 billion

Source: Dropbox.

How many developers are building applications on the Dropbox platform?

over 750 thousand Developers have created applications on the Dropbox platform.

The following table shows the number of registered developers creating applications on the Dropbox platform since 2017:

year developer
2017 500 thousand
2018 500 thousand
2019 750 thousand
2020 750 thousand

Source: Dropbox.

How many apps are available in the Dropbox App Center?

The Dropbox App Center contains 92 apps This can be used to extend product functionality.

Source: Dropbox.

How many people work at Dropbox?

2.760 Dropbox employees work full-time. That's a decrease from 1.48% compared to the previous year.

Here is a table with the number of employees since 2018:

year Employees
2018 2,323
2019 2,801
2020 2.760

Dropbox announced in January 2021 that it would further reduce its workforce 11%.

2,346 Dropbox employees (85%) are based in the USA.

Comparable data shows that the median compensation at Dropbox is $ 137,940. U.S. employees with an H-1B (workplace resident) received an average salary of $ 144,664 in 2020.

Swell: Dropbox, comparatively H1B salary database.

Conclusion

That's all for my roundup of Dropbox stats in 2021.

Dropbox is one of the industry leaders in cloud file hosting. The platform hosts a total of over 550 billion pieces of content and serves over 700 million registered users.

Now I want to hear from you:

Can Dropbox keep growing? Or will the further expansion of competitors like iCloud and Google Drive prove harmful?

If you have other thoughts, I'd love to hear them too. And I'm available to answer questions about the facts and figures contained in this summary.

You can leave your comment in the section below and I will reply shortly.

Comments are closed.