Fox is constructing one other sequence round a model, Wild Cherry Pepsi, with wild cherries
After the successful launch of Shazam and Lego shows, Fox is working with another brand for a new series: Wild Cherry Pepsi.
Fox and Pepsi have teamed up to create Cherries Wild, a pop culture quiz game show in which contestants spin the reels of a three-story slot machine to get all five Wild Cherries – and win the $ 250,000 jackpot.
The show, hosted by Jason Biggs, will debut on Sunday, February 14th at 7pm. The next day, it can be streamed on Hulu, the Fox Now app, and Fox's free streaming service, Tubi.
While this is the first Fox show to be inspired by a Pepsi product, the brand has a longstanding relationship with the network. Pepsi was a major sponsor of The X Factor, which debuted in 2011, and partnered with a major Empire integration in 2015.
"This is a bold concept that best illustrates the limitless possibilities that can be achieved when two big brands join forces to bring audiences a fun program and an equally stunning product," said Rob Wade, president of alternative entertainment and specials at Fox Entertainment in a statement.
Pepsi worked with its agency OMD and The Content Collective – the entertainment and content marketing division of the Omnicom Media Group – to structure the Cherries Wild partnership.
“More than ever, consumers are looking for content that will entertain them in new ways and in new formats as the media landscape continues to evolve. I couldn't be more excited if Pepsi partners with Fox Entertainment on a new prime time game show that brings exciting and engaging content to fans at home, ”said Todd Kaplan, Pepsi's vice president of marketing, in a statement.
Fox has a strong track record of working with brands to create shows. In 2017, the network debuted with Beat Shazam, a game show based on the popular song identification app. And last February, Lego Masters was a second show built around a popular brand, Lego.