Fox Sports, Wendy’s and Twitter huddled up and found a way to incorporate fans into the television network’s college football coverage.
The initiative kicks off with the Red River Showdown Saturday, the huge annual rivalry game between the University of Oklahoma and No. 22 University of Texas.
Coverage on Fox Sports begins at 10 a.m. ET with Big Noon Kickoff, hosted by Rob Stone and featuring analysts Reggie Bush, Matt Leinart, Urban Meyer and Brady Quinn, as well as Speak for Yourself co-host Emmanuel Acho, a former linebacker for Texas.
Big Noon Kickoff will also include the #WendysTwitterTopic, which enables viewers to choose a segment of the pregame show via a @CFBONFOX Twitter poll.
When the game kicks off at noon, play-by-play announcer Gus Johnson, analyst Joel Klatt and reporter Jenny Taft will call the action from Cotton Bowl Stadium in Dallas.
During the game, the #WendysViewersChoiceCam enables viewers to choose between four camera options, with the top one being streamed on @CFBONFOX for the rest of the game.
We’re giving you the power to choose how you watch the Red River Showdown this week with the @Wendys Viewer’s Choice Cam ????????
Vote for the camera angle you’d like the most and get ready for kickoff! #WendysViewersChoiceCam #ad
— FOX College Football (@CFBONFOX) October 6, 2020
Fox Sports, Wendy’s and Twitter will continue their collaboration through the remainder of the college football season with sponsored moments recapping key games, question-and-answer sessions with broadcasters and real-time highlights.
Wendy’s vice president of media and social Jimmy Bennett said in an email, “Wendy’s has built equity within the entertainment space by offering fans unexpected and exclusive access to everything from music to sports. Our partnership with Fox Sports and Twitter delivers on that commitment by providing a first-of-its-kind opportunity for fans to get that same ‘in-person’ view of this weekend’s Big 12 game, without physically being at the stadium. This is just one example of how we engage our fans in unique, yet authentic, ways.”