Connect with your customers, easily promote your Christmas sales, and fundraise year-end with free HTML email templates for Small Business Saturday & Giving Tuesday.
By Kristin MacLaughlin October 21, 2020
While Black Friday and Cyber Monday get the most attention during the holiday shopping season, let's not forget about Small Business Saturday and Giving Tuesday.
Small Business Saturday is the day after Black Friday and encourages consumers to shop in their local neighborhood stores. Tuesday takes place the day after Cyber Monday and is designed to encourage people and organizations to give back to their communities through charity, generosity and volunteering.
These days offer two great ways to connect with your audience.
We also know that COVID-19 has affected independent small businesses and nonprofits in ways that no one could have predicted this year. To help small businesses and nonprofits get the most out of these days, the AWeber design team created free email templates that you can use on Small Business Saturday and Giving Tuesday.
We hope this holiday season everyone is thinking of supporting small independent businesses on Small Business Saturday and nonprofits on Giving Tuesday.
What is Small Business Saturday?
Small Business Saturday is an annual shopping holiday celebrated for the first time in 2010. It highlights and draws attention to the importance of on-site shopping for small businesses in your community. It is celebrated on the Saturday after Thanksgiving each year to keep an eye on local businesses while shopping on vacation.
However, this year could look different for many small businesses. Due to COVID-19, many small businesses may have to change their small business Saturday schedules due to local social distancing mandates.
That means tools like email marketing and social media are playing a bigger role than ever before in engaging with your audience and letting them know what to expect when they shop at your store.
How to Talk to Your Audience About Small Business Saturday
Here are a few things to consider when promoting your small business this shopping season.
Remind your audience that local shopping has a positive impact on the entire community. $ 68 for every $ 100 spent on independent local small businesses stays in the community, up from just $ 43 for purchases made from a national chain.
Local purchases also mean they are helping people in their own community: neighbors, families, events, nonprofits, and more.
Free Small Business Saturday Email Templates
One of the best ways to communicate with your audience and visually connect them to your brand is with eye-catching email design. So AWeber has created three different Small Business Saturday email templates that you can customize – available for free in your AWeber account.
You can use these templates to maintain your brand identity while also including logos marked Small Business Saturday. As a starting point, choose any of the professionally designed templates you love and easily customize the content to suit your Saturday Small Business deals.
1. # ShopSmall template
You can customize the #ShopSmall template to make your business stand out in minutes. Just add special offers, your logo, hyperlinks to your website, and social media links and you can interact with your audience to promote special offers.
2. Small Business Saturday Email Template Invitation
These Small Business Saturday email templates come with four different color and image options. You can drag an Items widget onto your email template to change color, add a logo, or replace images.
3. Traditional Saturday Small Business Email Template
If you love the traditional Small Business Saturday logo and blue background then this template is for you. Easily add your logo, customize the colors of the call-to-action buttons, and use the drag and drop editor to add a coupon or images.
Giving Tuesday is an amazing opportunity for nonprofits to raise awareness and funds for their charitable causes. Tuesday is a global day of giving, celebrated on the Tuesday after Thanksgiving.
The charity season begins and the year-end donation begins. Giving Tuesday was launched in 2012 from New York's 92nd Street Y in partnership with the United Nations Foundation to encourage people to do good and help others.
Email is a powerful tool for nonprofits on Giving Tuesday
Your donors won't support your organization on Giving Tuesday if you don't ask them to. A Giving Tuesday email is a great way to connect with your donors and let them know about the incredible work of your company.
A Giving Tuesday email campaign is also a great opportunity to collect donor data and get to know your audience better. Studies show that 45% of donors give another gift to the same charity in the following year.
AWeber makes it easy to segment and tag your donors so you can get relevant information about your organization.
Take action! Watch the video below to learn how to easily create a subscriber segment using tags, save your dynamic segments, and then send a personalized email in AWeber.
The week before Giving Tuesday is a great time to send out a few emails about your business. Just make sure every email is relevant to your donors and keep your subscribers informed.
Free Tuesday Email Templates
The e-mail template "Giving Tuesday" from AWeber is professionally designed and prepared with content suggestions. Just add your company information, a donation link, and information about the amazing work and mission of your nonprofit company.
Are you ready to schedule your small business emails for Saturday and Tuesday?
If all you want to do is send one email during the holiday shopping weekend, your subscribers are likely to miss it due to the sheer volume of emails sent that weekend. Sending multiple emails or setting up an automated campaign can generate more sales or awareness of your cause than you would with a single email.
Each email should be unique to add value and prevent unsubscribing. Tailor your emails to different segments so that each group of people receives emails with appropriate messages.
AWeber has created an email campaign planning template to help you get the most out of this Christmas promotion. You can use this template to organize, track, and measure the results of all your email marketing campaigns and tests. Quickly and easily measure the performance of your email sends and tests so you can maximize your earnings this holiday season.
Pro Tip: Download your free email planning template to create a calendar of vacation promotions.
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