Facebook eventually responded to criticism that its indefinite ban on political advertising negatively impacted campaign efforts for the two runoff elections to the Senate in Georgia.
Google lifted its advertising ban last week, but Facebook had been in effect since October 27, much to the chagrin of the campaigns for the two Democratic challengers and the Democratic Senatorial Campaign Committee.
Product manager Sarah Schiff said in a newsroom post on Tuesday that Facebook will give advertisers the opportunity to run ads on social issues, elections or politics from Wednesday (December 16) at 9:00 a.m. (local time) To run ads specifically in Georgia.
Georgia residents who do not choose to use the early voting facility will vote on January 5th.
Schiff said advertisers with direct participation in the runoff elections – including election campaigns, state and local election officials, and state and national political parties – will receive priority onboarding, adding that more information is available here.
Ads that target locations outside of Georgia or are not relevant to the polls will be disapproved for violating Facebook's ad policies. The social network continues to prohibit ads that contain content exposed by Facebook's third-party fact checkers or such attempts to de-legitimize the choice.
Schiff wrote: “We are maintaining our temporary commercial break for social issues, elections or politics in the US. In the past few weeks, however, we have received feedback from experts and advertisers across the political spectrum on the importance of expressing voice and using our voice tools to reach voters ahead of Georgia’s runoff elections. We agree that our promotional tools are an important way for people to get information about these elections. So we developed a process that advertisers can use to place ads to reach voters in Georgia via the Georgia runoff elections. "
The user page at the top of Facebook and Instagram displays reliable information on how to help people register and vote in Georgia, including how and when to register and how to request a postal ballot.
Facebook is also showing people how to find the times and locations of polling stations for an early vote, followed by returning postal ballot papers and voting on January 5th.
According to Schiff, the notifications from Facebook link to the Georgian Foreign Minister's website and are available in English and Spanish on Facebook and Instagram, as well as in several other languages on Facebook.
Content that attempts to de-legitimize voting in the Georgia runoff will be flagged; B. Claims that voting by post is fraudulent.
The labels contain detailed information from the Bipartisan Policy Center that addresses the underlying claims in the content.
If someone tries to share this content, a message will be sent to Facebook's Voting Information Center for reliable voting information.
Finally, Schiff explained the deployment of the teams and technology the social network had used for last month's general election and what they will focus on:
- Run Facebook's Elections Operations Center to monitor and respond to threats in real time.
- Breakdown of coordinated networks of inauthentic accounts, sites, and groups to stop influencing operations.
- Working with state electoral authorities to identify and stop potential cases of voter suppression.
- Enable Georgia state and local officials to use the Vote Notifications feature to send notifications of the election to users in their jurisdiction.
- Enforce voter interference policies through a combination of artificial intelligence and human verification.
- Posting warnings in English and Spanish on content that is factually verified by partners.
- Protecting election officer's accounts from harassment and other threats in addition to the social network's Facebook Protect program, which provides security tools and added protection to the Facebook and Instagram accounts of campaigns, elected officials, committees and federal and state political party employees to protect .