Social media lie at the heart of digital marketing. Reports suggest that an average user spends 2 hours and 22 minutes per day on social media. This number is quite high for some users who spend most of their active hours on social media sites only. Among all the popular social media sites, Instagram particularly has high engagement rates and is, therefore, highly beneficial for businesses.
Using Instagram For E-Commerce
Instagram is a photo-sharing app and a social network. It lets people connect with each other through visuals (photos and videos). Its features and user-friendly interface are so engaging that today it is one of the most popular social media sites globally. The platform is widely used by brands and online stores. Instagram is a great marketing tool for e-commerce stores.
Using top Instagram best practices, e-commerce stores can easily multiply their engagement rates and sales manifold.
Best Instagram Practices for E-Commerce
Listed below are some of the top Instagram best practices for e-commerce stores that can help you generate good leads and sales.
Create Engaging Content
Instagram is a highly visual platform. To attract audience attention you need to create content that aligns with the interest of your target audience and engage them. Always use high-quality photos as dull and low-quality images will only turn your audience away. You can use tools and software like Canva or Crello for polishing your photos. It is true that a picture is worth a thousand words. However, combining your images with great captions will take your content to the next level. Engagement on posts with quality images and thoughtful storytelling captions is always higher.
Use Relevant Hashtags
Hashtags are a very resourceful tool for your e-commerce business. Instagram works as a search engine for content when someone looks for a relevant hashtag. By using the right hashtags, you can reach your target audience easily. Use hashtags that are unique but popular enough to be searched by people. Do not use the extremely popular ones because then your posts will be pushed out of the search results faster. You can also choose to create your own hashtag for your branded content and promote it. It will help you build authority in your domain.
Link Your E-Commerce Site
Instagram does not let you post clickable links in your captions. However, you can post your website URL in your bio section which will redirect the traffic to your e-commerce site. You can also use apps like Tap Bio which lets you create customized landing pages with all the links that you want to share. Moreover, you can add a reminder in your posts for the audience to check out the link in bio.
Tag Your Products
Instagram has this feature for product tagging which lets you tag the products and their prices within the image. These tags connect the items with relevant product pages in your e-commerce site. It makes it easier for the audience to check out the product and you can make a sale without trying too hard.
Use Instagram Stories
Instagram stories are a great way to engage with your audience. As a business, you might not be able to post on your feed every day but posting stories can do the job. Stories keep you in touch with your audience. You can experiment with ephemeral content on your stories. The added features of polls and interactive filters further increase the user-engagement. You can tag your products in your stories and turn them into an Instagram shopping experience for your audience.
Collaborate With Influencers
Influencer marketing is highly effective on Instagram. Using the right influencers, you can subtly promote your brand without being too aggressive or salesy. Many micro and nano influencers on Instagram have a dedicated follower base who trust in their recommendations. They have genuine connections and high engagements in their niche content. Using relevant influencers helps build brand loyalty among their audience. Many big, medium, and small brands use influencer marketing on Instagram. Collaborating with relevant influencers can help you boost your brand awareness and sales.
Include CTA (Call-to-Action)
A marketing content must have a compelling CTA to encourage the audience to take action. There are multiple ways with which you can include CTAs in your posts on Instagram. Asking your followers to tag someone in your post can help you increase your company’s reach. You can ask questions to your audience or can invite them to tell you something. This way you will build a genuine connection with your audience. You can also do giveaways as they serve a great motivation for audiences to participate and hence, help increase the engagement rates.
Maintain Brand Voice
One of the most important top Instagram best practices for e-commerce stores is to maintain a consistent brand voice across all your posts. Your customers want to know who your brand is and what it stands for. Instagram is an effective medium for you to communicate your brand personality. Make sure that your tone of voice is consistent in every piece of content that you post. It should convey your business mission and vision clearly to the audience.
Encourage User-Generated Content
User-generated content helps build the credibility of your brand. Posting individuals’ posts on your business page that showcases how he/she is using and loving your product will empower your brand image. It will also fuel admiration in the audience as you will be seen appreciating and valuing your customers.
Instagram is a social media channel that people use to communicate with each other. Be social and engage in genuine conversations with your followers. Post consistently as there is no better hack to succeed on Instagram than being consistent and showing up to your audience every day.
These top Instagram best practices can help you grow your business and convert your audience into loyal customers. So, make it a habit to use these practices every time you develop content for Instagram.