Did you think LinkedIn was just a platform to search for jobs and upload a resume?
You were wrong! LinkedIn is the goldmine for lead generation!
In 2020, LinkedIn proved to be one of the most successful lead generation platforms for any B2B company.
What is lead generation?
In order for companies to buy your product or service, there are several ways you should be able to convince them. Due to the wide reach and immediate feedback, social media and digital platforms are becoming increasingly popular for companies to promote their products and services.
Lead generation includes all activities related to finding people or organizations that may be interested in your products and services.
It focuses on a target audience rather than marketing for everyone. This enables increased awareness and brand loyalty.
How to generate leads with LinkedIn
You should know that there are more than 690 million professionals on LinkedIn worldwide.
According to statistics from LinkedIn marketing, 80% of conversions for B2B marketers come from LinkedIn, the highest, followed by Facebook and Instagram. This makes LinkedIn the leading platform for lead generation.
How can LinkedIn be used effectively for lead generation?
Here are the top 10 strategies that will always work (without spending a dime!):
1. Use the LinkedIn Navigator Tool to find your target audience
Discover your ideal leads. Find out the target profiles using the LinkedIn Sales Navigator tool with around 22 different filters to narrow your search. For example, you can search by location, keywords, industry, company size, language, relationship, job title, roles, industry experience, etc.
2. Send a connection request / follow the interested target group
As soon as you have displayed a target profile, they will know. If your goals are a little curious, your profile will reappear. You can then send them a connection request or follow them to learn more about their interests. This way they can also view your profile and see how your services or products add value to them.
3. Send a personalized message and introduce yourself
Make sure you send a personalized connection request. This makes a great first impression, and the "target" will remember you for the first impression you make on them.
Follow-up messages are a great way to understand whether your target is interested or not, but you shouldn't appear desperate. If you don't get a response from a particular goal, it is most likely not your goal.
4. Create an optimized profile for your company
When a target displays your profile, they should be able to get the bigger picture of what you want to offer. This means that you should have a streamlined profile – a catchy tagline, headline that summarizes what you do, your experience, background, keywords, education, projects, and anything else you want to showcase. For example, add business marketing videos that capture the essence of your business in around 15-20 seconds.
5. Publish crisp and professional content
It is important that you review the type of content you share and agree to it on LinkedIn. Your content (images, updates, posts) should be relevant to your company and your target group. It should be the right mix of organic and curated content. Avoid posting personal views or content that will deter a user from building a professional image of your brand.
6. Set the specific time and days for the booking
The next important strategy is to avoid overloading your feed with a lot of marketing content. Post once or twice a week and keep the post interesting enough – something that your audience is excited about and can engage with. Also, make sure to figure out the best time to post – whenever your target audience is most likely online so they don't miss your posts!
7. Be concerned, kind, and active
Remember that the best way to maintain a relationship is to be interested in the contributions of others too. Congratulate someone on their achievements, like their posts, comment and get involved, share their achievements, connect on a personal level – they will most likely do the same! If someone is engaged in your posts, reply to them as soon as possible. Not only will this remind the audience of you, but it will also help you expand your network.
8. Join relevant groups
Join groups that will help your business grow, give you the opportunity to showcase your services and products, and help others. Groups help you understand your position in the market, how your competitors are performing, and what others are posting about you and your colleagues. Publish content that gives you good visibility and reach. Groups help you reach more people in less time.
9. Write recommendations
Give real recommendations to your most important contacts and customers. Since it will appear on your account, it will also serve as promotional content for your profile! In this way, other similar customers and profiles can discover you.
10. Last but Most Important – Be Consistent
Your online presence should be consistent. Your prospects and followers shouldn't feel like you're active sometimes and then suddenly disappear and then come back out of nowhere! If you post every Friday – follow the same religious one. Most people like to see a pattern and that creates trust for them!
Is LinkedIn Really Effective?
There are so many social media platforms – so why LinkedIn? What makes it unique
It's the quality of the users who use LinkedIn that makes it the best platform for lead generation. Approximately 75% of LinkedIn users have incomes of $ 50,000 to $ 75,000, and professionals from various large companies, including Fortune 500, are all on LinkedIn. In addition, 76% of them regularly check their LinkedIn profile.
According to Hubspot statistics, LinkedIn is 277% more effective than Facebook and Twitter at generating leads.
LinkedIn is a trusted professional platform, and 93% of B2B marketers think LinkedIn is the best place for lead generation. Here's an example of how SAS generated millions in its sales pipeline through LinkedIn.
It takes time and effort to develop and implement a strategy. However, with the right leads, you can get there faster! Your target audiences should trust your brand and get a first impression from looking at your profile. Create a fantastic profile, send personalized messages to your target audience, connect with them productively, use the LinkedIn marketing tool, and wait for the magic to take place. Read the LinkedIn Marketing Guide trilogy for more information.