If you're a podcaster building your audience, this is the first step in increasing your sales. Use AWeber's podcaster-specific landing page and email templates to connect with your audience and grow your business.
By Kristin MacLaughlin October 28, 2020
The podcast consumption is increasing.
There were more than 750,000 active podcasts in 2018, but that number rose to 800,000 by the end of 2019.
In addition, advertisers are willing to spend more on the medium. Podcast ad spend is projected to reach $ 354 million this year.
Do you want to benefit from all of this growth? Then you need to grow your podcast audience.
It seems like almost everyone has a podcast or knows someone who does. It's easier than ever to start a podcast right from your bedroom or dining room. Amazing content alone isn't enough to make a living as a podcaster, however.
You need to build a loyal following first. However, speaking to your followers through your podcast is not enough to build a lasting long-term relationship. You need a way to speak to them when your podcast is available for download.
Here are 4 tips you can use today to empower your podcast audience.
Email marketing has the highest return on all marketing channels
Email marketing for podcasters is an incredibly powerful tool. It's a direct connection with your fans through a channel that you own. No algorithm can take anything away from you. You can regularly communicate with your audience about show updates, tease upcoming episodes, let them know about products you've created, solicit feedback from listeners, and much more.
This is one of the best ways to promote your podcast. Why is this such a powerful channel? Simple email marketing has the highest conversion rates of any marketing channel. In fact, email is 40 times more effective than Facebook or Twitter at attracting new customers.
Plus, it's one of the best ways to make money off of your podcast. As you build your email list, you have a valuable asset that you can use to promote a paid product (either your product or an affiliate product for which you earn a commission), service, or sponsorship opportunity.
“Most podcasters focus on their feed numbers – how many downloads they have. However, what they really need to consider is the number of subscribers to their email list. Every show on the Fable and Folly Network has a newsletter. The newsletter is the mechanism we send out to get people to act: shop in our customer store or become a user of the show. "
Fable and Folly Network Podcaster Sean Howard.
Sending a podcast newsletter to your subscribers
A newsletter is a great way to share your story and why you are passionate about your podcast. Take them on your journey with behind-the-scenes pictures and show notes. Don't be shy about who you are. They already like you. A newsletter is a perfect way to build a personal connection with your subscribers and keep them coming back for more podcast episodes.
Just be sure not to be too promotional before building a relationship with your subscribers. They want your first series of emails to be incredibly valuable so that your readers can keep opening and engaging with you and your content.
AWeber has built pre-made email campaigns for podcasters
Do you want your audience to fall in love with your podcast? Set up an automated series of greetings to greet new subscribers. Not sure what to write or how to set it up? AWeber has three pre-made emails in a campaign that you can import into your AWeber account.
Example of one of the campaign emails
All you have to do is import the account from the AWeber campaign market. It's super easy to import. Check out the video on this blog to see how you can import the campaign in seconds!
Example of podcast email marketing from Fable & Folly
Use lead magnets to enlarge your audience
One of the best ways to collect email addresses is to provide something of value – also known as a lead magnet. A lead magnet is content that can be viewed or downloaded and that your follower receives in return for providing their email address. The lead magnet can be anything: a leaflet, a brochure, even an exclusive podcast episode.
Example of a podcast lead magnet from Fable & Folly
The Fable and Folly show "Civilized" is promoting a bonus podcast episode that is only available if you sign up for the newsletter.
“I'm not just telling people to listen to my podcast or sign up for my email list. I'm inviting them to receive a bonus episode of my interactive adventure series. I include a link in my thank you email to access the bonus material. "
Sean Howard, podcaster for Fable and Folly Network
The perfect landing page for podcasters
Good news: you don't need a website to start a podcast.
In fact, you can promote your podcast, collect email addresses to build your list, and put your guiding magnet on a landing page.
But not all email marketing and landing page providers are created equal. Podcasters have specific needs, and some providers will meet your needs better than others.
“It's really rare and amazing to find a company like AWeber that caters to the small independent podcast creators. And not only participates in their shows, but supports our community and tries to find out if we need help and can solve problems. I don't have another provider that does this. "
Sean Howard, podcaster for Fable and Folly Network
AWeber includes a professionally designed landing page and a pre-made email campaign specially tailored to your individual needs.
The AWeber Podcast Landing Page is an easy-to-use drag and drop landing page template that is easy to customize. This landing page allows you to promote your show, expand your follower base, and even offer additional content or a partner offer to increase your sales.
Smart content function for podcasters
AWeber's landing pages include our new Smart Content widget, which supports some of the most popular podcasting platforms like Spotify and Stitcher. The Smart Content element allows you to embed a podcast directly on the landing page so that listeners can interact with your podcast right on your landing page.
With the AWeber Smart Content feature, you can turn your landing page into a dynamic and interactive experience for your podcast listeners.
Some of the podcasting providers you can connect to your landing page using the Smart Content element are:
- I was listening to the radio
If you have a fully customized landing page, you can use AWeber's Smart Designer to create an email template to match.
Use social media to increase traffic to your landing page
Once you have your guiding magnet and landing page, it's time to consider additional channels to get traffic and add to your list.
Your future followers are on social media. The topic doesn't matter – you can find potential followers on social media. Social media is a fantastic way to attract a new listener, but you still need to get them to your landing page.
AWeber makes it easy to publish your landing page on your social media. Just go to the landing page setting on your AWeber landing page. Click the Social Sharing tab and enter the page title, page description, and image for social sharing.
AWeber social sharing option
Why should you share your landing page and not a link to your podcast in Spotify or Art 19? Because you need a way to communicate with your followers on a regular basis. To do this, you need to turn social media users into email subscribers.
Building a podcast audience requires a strong marketing strategy and the right tools. That's why AWeber offers these tools on one platform. Email marketing, when combined with a compelling landing page, a guiding magnet, and multiple marketing channels can make the difference between a successful and a stagnant podcast.