This Thanksgiving Day will look different than any other in our lives due to the Covid-19 pandemic. However, this does not prevent people from finding ways to celebrate and keep the tradition alive. This is based on the latest data from Engine Insights, which surveyed more than 1,000 adults in mid-October.
About half of respondents said they plan to celebrate as usual, which the Centers for Disease Control and Prevention (CDC) does not recommend, as large indoor gatherings are more likely to spread the virus. However, 35% said they wanted to change their traditions.
These traditions, of course, extend beyond the day's festivities to include Black Friday shopping. Almost half of the respondents plan to switch their Black Friday and Thanksgiving purchases to only online purchases, although 85% were disappointed that many stores remain closed on Black Friday. Instead, 82% hope brands will adjust and advertise online specials for the weekend if they stay closed.