Instagram will begin testing a way for users to create and share fundraising drives for nonprofits right on the feed.
People can link to eligible nonprofits directly in feed posts. This provides a long-term option for this effort, as Instagram's current tools only work in Instagram Stories and Instagram Live and these posts have a short shelf life.
According to Instagram, 100% of the money raised using these tools goes directly to the target organizations, and donations are securely processed through Facebook Pay.
Facebook's own photo and video sharing platform posted a #GivingTuesday story on the front of their Stories bar to encourage people to support small businesses and donate directly to nonprofits.
Beginning Monday (November 30th), users who follow accounts that use the “I Donated” or “Donate” stickers will have those accounts added to a shared story at the top of their Stories bar for a limited time.
The main Instagram and @creators accounts will also highlight creators who are making a difference in their community, and tips on how users can give back, be it through volunteering, donation, or just a kind gesture.
And the @shop account shares the stories of the people behind businesses and allows users to shop directly from the application.
Instagram wrote in a blog post on Monday: "From @theconsciouskid) about their platform promoting racial equality in education via @ohhappydani, who raises money to create artwork for educators in the US to small businesses like @expeditionsubsahara, who sell authentic African goods from Africans. Artists who want to fund a STEAM school for girls in Senegal are delighted that our community is expanding these efforts through Giving Tuesday. "