John Hodgman, the PC, is again for Apple; How Wrangler obtained cool once more: Wednesday first issues first

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I remember Mike Yuhas

On this Veteran's Day we remember one of our own.

We were broken yesterday when we learned that Mike Yuhas, Adweek's tireless copy director for 31 years, passed away unexpectedly.

Mike was a vet from the Vietnam War who only occasionally shared snippets of his time in the army. He served as an infantryman in the Mekong Delta from 1968 to 69, before getting involved in the equally insecure job of a combat reporter / photographer in the north of the DMZ.

But we knew him as our trustworthy, if indescribable colleague. You didn't mess with Mike. He had a soft spot for the ampersand (never use it), Nascar had to be written that way and forgot serial commas. Young reporters (and that included me many years ago) feared him and his red ink strokes and ruthless editorial comments.

He was vigilant and principled and he was funny. He whistled a train to break a joke in the newsroom, and his spontaneous top 10 lists were appreciated. In private, each of us hoped to be immortalized in one of them.

Mike was an Adweek institution, a classmate, and our rock.

We will miss you Mike.

One of the most famous advertising characters of all time has returned. John Hodgman repeated his role "I am a PC" from Apple's critically acclaimed Get a Mac campaign and performed at the end of a 45-minute Apple event that announced new hardware. The original campaign, dubbed the Adweek's 2001-2010 Decade Campaign, featured Hodgman alongside Justin Long.

Clock: Watch Hodgman's performance in the video of the event.

And a new "Behind the Mac" ad:

Apple's other release yesterday was even more star-studded and featured a black and white selection of celebrities who use MacBooks. The display is simple and consists entirely of found footage. It shows that stars like Kendrick Lamar, Gloria Steinem, Billie Eilish, Jonathan Van Ness, Lady Gaga, Serena Williams, RuPaul and others are “a certain kind of person … who doesn't wait for the greatness. " See the ad here.

Wrangler made a flattering cameo in a mock commercial in the season four finale of Rick and Morty – without ever asking for or paying for the promo. The brand quickly adapted to the pop culture surprise moment and released a Wrangler x Rick and Morty apparel collection. It's a linchpin that the brand had to make before, especially after it was featured in Lil Nas X's hit Old Town Road (which spawned the Lil Nax X Collection). Other partnerships are those with Rob Gronkowski and Netflix with the Wrangler x Stranger Things Collection from the 80s.

Decorating famous ankle boots: Explore the collections and learn how the brand can move so fast.

Neilsen stands ready to accelerate networks and marketers' efforts to scale addressable advertising on linear television by adding an addressable measurement to its national television currency. The national TV panel will be expanded to include 55 million smart TV and set-top box devices, giving Nielsen a larger data set for measuring fragmentation. The move will drive addressable advertising adoption, help marketers more effectively monetize their impressions, and result in more relevant ads to viewers.

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