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Long Tail Keywords For SEO

Apr 15

The Best Use Of Long Tail Keywords For SEO

Search engine optimization may very well be the best way to get free traffic on the Internet. Although social media marketing can provide you with this option, it's not long-term, and can also be extremely time-consuming. It's very easy to outsource content that needs to be written for your website, specifically targeting what are called long tail keywords. In the world of SEO, long tail keywords are king, primarily because they can help you rank very high in the SERPs to give you consistent and targeted traffic. Here are the best uses for long tail keywords for SEO.

Why Keywords Matter

For people that are just starting out with search engine optimization, you may not understand the benefit of targeting these longer keyword phrases. In general, keywords are considered to be a form of real estate on the Internet. When people do a search online, they are using keywords, and those search terms will lead them to websites where they can get information that they need. The more keywords that you rank for, the more traffic that you will receive. However, if you are not above the fold on the first page of the search results, this will greatly diminish your chances of getting regular traffic from people looking for these very specific phrases. That's why targeting long tail keywords is important for SEO.

What Are Long Tail Keywords For SEO?

If you are new to search engine optimization, you may not be aware of what long tail keywords actually represent. These are keywords that are three words in length, and much longer, that are designed to target a very specific topic or thing. The reason that they are so useful is that they are extremely specific. When people type in keywords that are longer than three words in length, they have something very specific in mind. If there is not a lot of competition for that keyword, you may be able to rank above the fold in the search engine listings for as many of these as you want.

How To Use Long Tail Keywords

An example of how to use long tail keywords is to build a website around a specific product. Product names tend to be much longer than three total words, and can be very specific in their layout. For example, you could have a stereo system that is designed by a particular manufacturer, with a specific model number which may include a name and numbers. All of this can be targeted in the title of your post, the description of the product, and the tags that you will use on your website when you make the post. By doing all of this, you will increase your odds of achieving top rankings even without proper backlinking strategies implemented.

How To Find Long Tail Keywords

This is the easiest part of the entire process. Although creating your own content can be time-consuming, unless you do outsource it, finding keywords that will rank is very easy. You can do this for free by searching for the product or service you want to target, and then scroll to the bottom to see what Google is recommended for additional keywords that people are actually searching for. However, the best strategy is to use one of the many services online that will provide you with thousands of keyword options for any topic that you desire. Many of them will actually do a calculation, allowing you to see which keywords are in high demand and that have very few pages with that particular content.

How To Implement Long Tail Keywords Strategies

In order to make this work, you must do three things to ensure your success of achieving top positions for the long tail keywords you want to target. First of all, the domain that you choose should have at least the keyword of that product or service you are targeting. This will give it relevance in the proverbial eyes of the Google algorithm. Next, you will want to design your categories to appropriately match the long tail keywords that you will build content around. Finally, when you post on your website, you will sprinkle the long tail keywords throughout the body of your article, achieving no more than 3% saturation to get the best results. If you make a post on a regular basis, targeting these long tail keywords, you will start to see a dramatic change in the rankings for these new posts that you are creating.

Should You Only Use Long Tail Keywords For SEO?

In general, you should have a balance of regular keyword phrases and long tail keywords throughout your website. In fact, you should also target keywords that are related as well, something you can do by searching for LSI keywords on the web. Therefore, your website will appear to be more of an authority site that simply a website designed to target long tail keywords specifically. This will help you reach higher levels of ranking on the search results, and also improve the way that Google regards the content that you are producing.

Once you have a source for obtaining long tail keywords, you can then begin to build your website out quickly. It is important to have a balance of generic keywords, regular keywords, and long tail keywords on your website. By structuring your website with categories, and incorporating related keywords using LSI services, you should have no problem achieving number one positions for many of the ones that you build content around. Whether this is for a product that you own, or products and services that you are marketing for other people, you will start to see verifiable results. Keep in mind that it is a good idea to add backlinks to each of those pages, preferably from a relevant website that has an in content link. However, you will likely see good results anyway by simply using long tail keywords for SEO that will help you achieve these top rankings on the Internet.