By Kristin MacLaughlin January 13, 2021
If you don't send birthday emails to your subscribers, you may be missing out on a great opportunity for more engagement, word of mouth, and good vibes. Birthday emails have a 481% higher transaction rate than promotional emails!
Let's imagine it's your birthday for a moment …
Rolling around in bed in the morning, they pick up your phone to search texts and emails, and wish you a good day. A message is waiting in your email with a free offer so you can celebrate.
Don't you feel the warmth and the fuzziness?
Have you ever wondered if you should be sending automated, personalized birthday emails? If you can put together a quote that will make someone smile, the answer is yes.
But before you do that, you need to know how to create a birthday email that will inspire you.
Why do you need to send birthday emails to your customers?
Birthday emails should be part of your email marketing strategy for one simple reason – they work!
Think about the birthday emails you get from brands. Don't you prefer to open and get in touch with personalized emails with a digital gift or code? Then it should come as no surprise that birthday emails have a significantly higher open and click rate than normal promotional emails.
Birthday emails are incredibly effective
Just look at the numbers from an Experian study that consisted of 50 brands and their email birthday campaigns!
See birthday emails a 481% higher transaction rate than promotional emails, 342% higher revenue per email than promotional emails and 179% Higher unique click-through rates than promotional emails.
The numbers speak for themselves.
How to send birthday emails that stand out from the crowd
You probably aren't the only one wishing your subscribers a happy birthday in their inbox. Make sure your email gets noticed by avoiding three common mistakes.
Don't send generic emails.
Birthday emails only work if they make your customers feel special. One size generic emails usually don't cut off.
Also, don't make it difficult to redeem your gift or something that you regularly discount. It's their special day – give them something unique.
In the email, focus on your subscriber, not your business.
It's her birthday, not yours. Send your birthday wishes, add your present and that's all you need. You want your birthday emails to appear as a nice touch rather than an obvious attempt at another sale.
Make your gift something they cannot ignore.
Give the subscriber something they'll be happy about and something you don't normally offer. Typically, birthday emails have a coupon code that is a special offer. The free offer can be redeemed online or in-store.
5 steps to send amazing birthday emails
1. Collect birthday information
Surprisingly, many companies don't send birthday emails because they don't take the time to gather this information. That said, sending a birthday email is one of the best ways to get noticed in the inbox.
With AWeber you can easily collect birthdays from your subscribers.
Collect birthdays on registration forms
Set up custom fields to record birthdays on registration forms and landing pages.
Pro tip: Below the birthday field, add some text that tells the customer why you are asking about their birthday. Example: "Enter your birthday so we can send you a free gift." People are more willing to share information when they know why you need it and how you're going to use it.
Collect birthdays in an email campaign
It's not too late to collect birthday information if you haven't received it through a registration form. Just set up an email campaign to collect your subscribers' birthday information.
Use a subject line like:
"We would like to send you a birthday present!"
"We have a birthday present for you, but it's not a birthday."
Let them know why you want to know their birthday so they are more likely to respond.
Also, keep your birthday email up to date and direct. Do not combine birthday inquiries with any other email inquiry.
The following email from Ann Taylor is a great example of how to keep track of your subscribers' birthdays.
2. Make your subject line and message personal and relevant
When you receive a birthday card in the mail, your friends or family will address it to you with a personalized message. Follow the example in your emails.
Personalization of the subject line
Simply click the "Personalize" drop-down menu in the subject line bar to add your subscriber's name.
Pro tip: Mention "Birthday" or "Happy Birthday" in the subject line. If you have a gift or discount on offer, include it in the subject line.
Personalization of message content
You can also personalize the content in the email message itself.
Click the "Personalize" button in the toolbar just above it. A drop-down menu shows where you can choose the subscriber's name or other personalization values that you want to add to your message.
3. Make your special offer or discount irresistible
Everyone loves a birthday email with an irresistible coupon. Here are some of our favorites.
Hulu is sending their audience a month off.
Nothing Bundt Cakes give subscribers a true mini birthday cake.
4. Keep it short and sweet
Now is not the time to tell your company's story. The message should wish your subscriber a happy birthday, explain the gift, and tell them how to redeem it. The best birthday emails are short and straightforward.
Use a colored button with clear instructions. For example, "Redeem your birthday present" or "Get your $ 10 voucher now".
5. Use eye-catching pictures or GIFs
Common GIFs in birthday emails are balloons, confetti, and cakes. Forever21 uses a fun cake gift to make their birthday email a memorable one.
The New Look birthday message includes fun birthday balloons and a 20% coupon code.
It's easy to send beautiful birthday emails.
Birthday emails are the best way to celebrate with your subscribers. And there's no easier way to get started than with a professionally designed pre-made email template.
AWeber has two different birthday email series templates available in our template gallery. Just choose one of the birthday mobile email templates and customize it to suit your brand.
1. Party Animal Series
The Party Animal series uses a combination of colorful text and images to make your birthday emails stand out. There are three different color options to choose from.
Located in the Templates Gallery under the Holidays category.
2. Cupcake series
The cupcake series uses confetti and birthday cupcakes to make your email stand out in the inbox. There are three different email template options to choose from, including different color backgrounds, icons, and layout options.
Located in the Templates Gallery under the Holidays category.
Who doesn't want to be remembered on their birthday? Your subscribers are increasingly expecting birthday emails from their favorite brands and companies.
Emailing your subscribers on their birthday is always great, but there are no set rules. More than half of birthday emails are sent on a specific birthday. However, a new trend is to send an email at the beginning of the birthday month so that they have enough time to redeem their special gift. For those who don't redeem their gift, you can always send them a reminder email at the end of the month.
Send your birthday email today with AWeber Free.