McDonald’s UK has created a Christmas advert that’s choking dad and mom

For teenage children, vacations can be a time of emotional conflict. Part of you want to enjoy it all, but part of you want to grow up and leave the kid stuff (aka the joy) behind.

The process is not easy for teens, but it is especially difficult for parents. After more than a decade of simple joys and warm moments on vacation, you suddenly find yourself with a young adult who no longer wants to be treated like a child.

McDonald’s UK captured this challenging time perfectly in “Inner Child”, the brand’s holiday advertisement for the British and Irish audiences through Leo Burnett London agency. Using a simple visual metaphor, McDonald & # 39; s shows how family rituals can create baggage that is difficult, but not impossible, to get around.

"Our heartwarming story of Tom and his mother is designed to rekindle the magic of Christmas in the UK and Ireland this winter," said Michelle Graham-Clare, vice president of Menu and Marketing. “That moment, as the two reconnect over the reindeer goodies rescued from their journey through the passage, represents the shared truth of children determined to grow up but swept away in the festive spirit. I am sure it is a feeling that will be familiar to so many families. "

The soundtrack is a cover of the 1984 title "Forever Young", this time performed by Becky Hill. Every time the song is downloaded, 10p will be donated to FareShare, a charity that UK retailer John Lewis supports through their vacation campaign.

"Tom and his mother perfectly demonstrate the truth of the teenage-child conflict we can all relate to, and ultimately the magic of Christmas in bringing people closer together," said Chaka Sobhani, CCO at Leo Burnett London . "If you can't be forever young at Christmas, when can you be?"

The spot for 2020 follows Leo Burnett's similarly themed advertisement from last year's Christmas season:

LOANS:

McDonald & # 39; s Brand Team

Vice President of Marketing: Michelle Graham-Clare

Marketing and Food Director: Steve Howells

Marketing Manager: Hannah Pain

Senior Brand Manager: Hollie Subhan

Brand manager: Anna Kerr

Campaign Assistant: Chansey White

Creative agency: Leo Burnett

CCO: Chaka Sobhani

Creative Directors: James Millers & Andrew Long

Creative team: Steph Ellis & Rory Hall

Planning manager: Tom Sussman,

Planning Director: Joe Beveridge

Planner: Thomas Schofield

Manager: Bethany Watts

Account team: Steph Bates, Laura Taylor, Alice Pavey and Annie Flood

Project leader: Emily Green

Head of TV Production: Graeme Light

Media Buying Agency: OMD

Production company: Passion Pictures

Director: Gegenallodds

Executive Producer: Debbie Crosscup

Production Manager: Mike Turoff

Producer: Matt Saxton

Production assistant: Ehre Martin, Nefeli Petika

CG coordinators: Emma Rider

Head of CG: Jason Nicholas

CG Supervisor: Stuart Hall

Animation Supervisor: Wesley Coman

Character design: Gegenallodds, Juan Useche

Background design: Alejandro Diaz, Jules Durand

Research & Development: Ronnie Mitchell

Boardomatic / Animatic: Gegenallodds

PREVIZ: George Rigby, Wesley Coman

Editing: Againstallodds, Kingley Bailey, Christina Conradi, Tim King

Layout: David Burtle, Jason Nicolas

Modeling (character): Mattias Bjurstrom, Filippo Bovolini, Florent Rousseau

Modeling (environment): Florent Rousseau, Jack Enever, Maryka Laudet, Quentin Camus and Camille Jalabert

Texturing: James Nardelli, Maryka Laudet, Quentin Camus, Jose Hernandez, François Pons, Camille Jalabert, Fanny Teisson, interference pattern, Jack Enever

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