Tell your story, promote your business, and collect email addresses with a landing page. Also, check out our top five tips for creating a high-conversion landing page.
From Kelly Forst November 6, 2020
Starting a new business or side project is always exciting. But knowing where to start can be confusing at times.
Many people think that the first thing they need to do is create a polished website with your story, product or service, blog, and other navigable pages. This makes the idea feel "real".
And while that feels like a concrete first step, the truth is that your time and money will be better spent building relationships, networking, and building the infrastructure your business needs.
Building an entire website can be time consuming and expensive. However, having an online presence offers advantages – especially if you want to sell products or services. How does it work without a website?
Enter landing pages.
They allow you to build an online presence without spending time or money on fancy website building tools.
It also gives you the opportunity to test new ideas and products to see if they're viable before jumping in full-time.
Not familiar with landing pages? Check out the video below and read on to learn what they are, why you need one, and how to get started.
What is a landing page?
A landing page is a single web page that visitors can take a specific action on. It purposely restricts where visitors can navigate as it is designed to get users to take action, such as: B. Subscribe to your email list or buy your product or service.
A website, on the other hand, is made up of several web pages and provides all of the information potential customers need about your business. The purpose of a website is to encourage visitors to navigate the website to learn more about your products and services.
A landing page can be part of a website, but you also don't need a website to have a landing page. The main difference between the two is the ability to draw your visitors' attention to the action you are supposed to take.
Landing pages always contain a sign up form for collecting subscriber information like email addresses, names, interests, location, and more. However, as you can see in the image below, landing pages can contain a lot more.
Why do i need one?
Landing pages not only allow you to inexpensively build an online presence while testing your idea, but you can also increase traffic and start building your email list.
Encourage subscribing to your email list in several ways:
- Tell your story and introduce your company
- Promote events
- Offer visitors value in a lead magnet like an e-book, travel guide, or giveaway
- Promote webinars
- Offer exclusive discounts
Ultimately, the goal of a landing page is to get visitors to take some action that will sign them up for your email list. But remember: when visitors give you their email address, they trust you are sending them valuable, relevant, and personalized content. They invite you to their inbox and believe that what you offer them will help them achieve a desired end state.
You can also use the sign up process on your landing page to learn more about your new subscribers. Customize the sign up form for your landing page to include custom fields, then mark them based on what you think they are interested in so you can send them segmented, personalized content.
5 tips for creating a landing page that converts
- Write like a pro. The best landing pages are clearly written to address visitors' problems and offer a solution. Also, your landing page copy should be written directly for your unique audience. Read these writing tips from some of the best conversion copywriters in the business.
- Use proven templates. Templates can save you time and money by offering prompts that you can use to professionally communicate your worth. AWeber has 26 templates just waiting to be customized for your business. Here is an example of one we created to help you promote your products:
- Put the reader first. The best-performing marketing copy does one thing really, really well: it focuses on the benefits of a product service to the customer, not specific features. Challenge yourself to write your landing page with the word "you" rather than "we" or "me".
- Integrate highly visual, interactive content. Adding relevant embedded videos to your page can increase conversions by 86%. However, AWeber allows you to embed all kinds of visual content, such as: B. Podcast episodes, polls, location maps, music, social content and much more.
- Use one call-to-action and one call-to-action only. If you include more than one offer on your page, you can lower conversion rates by 266%. Keep it as simple as possible for your visitor and encourage them to take a very specific action.
How to get a landing page
While learning other third-party landing page tools can be expensive and time-consuming, AWeber's Landing Page Builder is completely free and uses the same drag-and-drop technology as the email message editor.
It's also already integrated with AWeber's email marketing. People who sign up on your site are automatically added to your AWeber email list. Also, tag subscribers using your form so you can segment your list and send highly personalized content.
Sign up for AWeber Free today to get unlimited landing pages and access to 26 beautiful, professionally designed templates.
Would you like to learn more?
We have put together a guide to help you create professional-quality landing pages that will help you get your business online quickly and cheaply.