Pantone chooses two colours of the 12 months for 2021: "Final Grey" and "Illuminating" Yellow
Pantone has announced that two colors have made the cut for the "Color of the Year" 2021 – "Ultimate Gray" and a yellow called "Illuminating".
The color standards and forecasting company announced to Vogue today that the two colors will be in the spotlight over the next year.
The global fashion publication reported that colors – specifically Pantone 17-5104 and Pantone 13-0647 – would take center stage, with colors representing continuity and positivity, two things many will hope for after the many challenges of 2020.
Speaking to the magazine, Leatrice Eiseman, executive director of the Pantone Color Institute, said that gray evokes "strength and resilience" and connotations of the natural world, including rocks and pebbles. Meanwhile, yellow awakened hope, sunshine and certainty.
Pantone has been predicting a “color of the year” too much fanfare since 2000.
Last year it chose "timeless and durable" classic blue as the color of choice. The brand described the tone as a tonic for the busy distractions of modern life and the socio-political uncertainty environment that many live in.
Pantone said at the time, “As technology is ahead of the human ability to process anything, it's easy to see why we care about colors that are honest and protect. The trusted Classic Blue is non-aggressive and easy to spot, and is suitable for relaxed interaction. Coupled with the return of another day, this universal favorite is conveniently accepted. "
The company named Living Coral its 2019 Color of the Year: a pink, light hue that it called "an animated, life-affirming orange with golden undertones."