Reverse engineering as a central part of SEO

 

Reverse engineering - On-page seo, off-page seo (link building), technical seo and content

Then our work really starts with what we call a reverse engineering. Here we go in and work with everything from on-page SEO to off-page SEO (link building), the technical SEO and your content.

Content map / content gap

We are equipped with professional tools, where we, among other things, go in and look at your five biggest competitors.

Using our tools, we analyze competitors' content and keywords very thoroughly and in detail. We then put it into an Excel spreadsheet and can compare your content with that of your competitors.

This allows us to design a content map so that we can see what your website lacks in content to get up to the same level as your competitors. This can also be called a content gap.

We find out what needs to be done to close the gap or the lead over your competitors.

Identification of relevant keywords as well as content provides an insight into which of the existing content can be optimized and which new content can be designed. It is a very important process that can help pretty much any business significantly.

2. Content plan

When we have finished making a content map, we prepare a content plan. The content plan typically extends 6 to 12 months into the future.

In the content plan, we plan all content when it comes to what to write of texts. At SEO Denmark, we collaborate with professional copywriters who are instructed in writing SEO-optimized texts.

We perform SEO optimization on the texts and paste them into the website. The reason why we care so much about content is because Google is putting more and more emphasis on original and in-depth content.

Google rewards unique content, which is why it's essential for us to work on it. At the same time, we make sure that all your content is published on relevant platforms.

 

 

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