Salesforce 2021 revenue and market share statistics

Salesforce is the world's leading cloud-based software provider. It provides services to more than 150,000 companies worldwide.

The company first went public in 2004.

Since then, Salesforce has steadily increased sales every year. Today, in 2021, annual sales are $ 21.25 billion. A 221.3-fold increase since 2004.

Read on for the latest Salesforce stats for 2021.

To start with, here's a quick rundown of the statistics you're about to read:

Important Salesforce statistics

  • More than 150,000 companies Use Salesforce.
  • Salesforce generates $ 21.25 billion in the 2021 financial year.
  • Salesforce has one 19.8% Share of the CRM market. More than the 4 leading competitors combined.
  • 56,606 Employees work at Salesforce.

Salesforce annual revenue

Salesforce generates total annual sales of $ 21.25 billion. Sales increased by 24.27% compared to the previous financial year.

Salesforce sales grew by a CAGR of 51.22% in the past 20 years. Average annual sales growth has been recorded over the past 10 years 29.04%.

We've recorded Salesforce's annual revenue growth since 2001:

Fiscal year revenue
2001 $ 5.43 million
2002 $ 22.4 million
2003 $ 50.99 million
2004 $ 96.02 million
2005 $ 176.37 million
2006 $ 309.86 million
2007 $ 497.1 million
2008 $ 748.7 million
2009 $ 1.08 billion
2010 $ 1.3 billion
2011 $ 1.66 billion
2012 $ 2.27 billion
2013 $ 3.05 billion
2014 $ 4.07 billion
2015 $ 5.37 billion
2016 $ 6.67 billion
2017 $ 8.44 billion
2018 $ 10.54 billion
2019 $ 13.28 billion
2020 $ 17.1 billion
2021 $ 21.25 billion

Source: Foreclosure.

Salesforce revenue by segment

Salesforce divides its revenue into two segments. The first is Subscription and Support Income. The second is professional services and other income.

Subscription and support revenue are by far the largest source of revenue for Salesforce. The segment includes cloud services, software licenses and the associated technical support.

The subscription and support segment matters 93.99% of total sales of Salesforce $ 19.98 billion. That is an increase of 24.51% in the 2020 financial year.

Subscription and support revenue has grown every year since the company was founded. In the past 5 years, subscription and support revenue has increased by a CAGR of 26.36%.

The following table shows Salesforce revenue from the Subscriptions and Support sectors since 2001:

Fiscal year revenue
2001 $ 5.02 million
2002 $ 21.51 million
2003 $ 47.66 million
2004 $ 85.8 million
2005 $ 157.98 million
2006 $ 280.64 million
2007 $ 451.66 million
2008 $ 680.58 million
2009 $ 984.57 million
2010 $ 1.2 billion
2011 $ 1.55 billion
2012 $ 2.13 billion
2013 $ 2.87 billion
2014 $ 3.82 billion
2015 $ 5.01 billion
2016 $ 6.2 billion
2017 $ 7.76 billion
2018 $ 9.71 billion
2019 $ 12.41 billion
2020 $ 16.04 billion
2021 $ 19.98 billion

The Professional Services and Other Revenue segment includes fees that are paid on a fixed price or time basis.

6.01% of all Salesforce revenue came from this segment in 2021. The $ 1.28 billion generated from professional services and other income is equivalent to an annual Increase of 21.9%. The growth was less than in the core Salesforce business (24.51%).

Here's a table of Salesforce Professional Services and other earnings since 2001:

Fiscal year revenue
2001 413 thousand dollars
2002 896 thousand dollars
2003 $ 3.33 million
2004 $ 10.23 million
2005 $ 18.4 million
2006 $ 29.22 million
2007 $ 45.44 million
2008 $ 68.12 million
2009 $ 92.2 million
2010 $ 96.11 million
2011 $ 105.99 million
2012 $ 140.31 million
2013 $ 181.39 million
2014 $ 246.46 million
2015 $ 359.82 million
2016 $ 461.62 million
2017 $ 635.78 million
2018 $ 769.47 million
2019 $ 869 million
2020 $ 1.05 billion
2021 $ 1.28 billion

Source: Foreclosure.

Salesforce revenue by product / service type

Within its broader subscription and support segment, Salesforce offers a revenue breakdown of 4 service offerings:

  • Sales Cloud
  • Service cloud
  • Platform (and others)
  • Marketing and Commerce

Sales Cloud is an application that companies can use to manage and automate sales processes.

Salesforce brings in $ 5.19 billion per year in fees related to Sales Cloud. This is 25.97% of total subscription and support revenue. And 24.42% of the total annual turnover.

Sales Cloud has historically been the segment with the highest sales. In 2021, however, it fell to third place behind the Service Cloud and Platform segments.

However, sales with Sales Cloud showed 12.83% annual growth in 2021.

The following table shows Salesforce Sales Cloud revenue since 2016:

Fiscal year revenue
2016 $ 2.7 billion
2017 $ 3.06 billion
2018 $ 3.55 billion
2019 $ 4.04 billion
2020 $ 4.6 billion
2021 $ 5.19 billion

Service Cloud is a service management platform that companies can use to offer personalized customer service.

Salesforce generates $ 5.38 billion from revenue related to Service Cloud in fiscal year 2021. That is an increase of 20.36% about 2020.

In fact, Salesforce Service Cloud sales have increased 2.96x since 2016. It matters now 26.93% all subscription and support income.

We have recorded the sales of the Salesforce Service Cloud since 2016:

Fiscal year revenue
2016 $ 1.82 billion
2017 $ 2.32 billion
2018 $ 2.88 billion
2019 $ 3.62 billion
2020 $ 4.47 billion
2021 $ 5.38 billion

The third offering from Salesforce bundles the platform service with various other products.

The platform provides business solutions for building business apps with drag-and-drop tools.

This segment also includes the Tableau analysis product, which offers self-service analysis of business data.

With the acquisition of MuleSoft, Salesforce added an integration service. With solutions operated by MuleSoft, customers can combine data from multiple systems.

Together these create products and services $ 6.27 billion in annual sales. This is 31.38% of the subscription and support segment and 29.51% of the entire company turnover. This makes it the most valuable area of ​​the company.

Sales with platforms (and others) have increased 40.27% since the last fiscal year.

The following table shows the annual Salesforce revenue for Platform, Tableau, and MuleSoft since 2016:

Fiscal year revenue
2016 $ 1.03 billion
2017 $ 1.44 billion
2018 $ 1.93 billion
2019 $ 2.85 billion
2020 $ 4.47 billion
2021 $ 6.27 billion

Finally, Salesforce Commerce summarizes the cloud and other marketing services.

Commerce Cloud enables companies to create personalized commerce experiences and campaigns.

Experience Cloud extends this and enables brands, websites and applications to be built to involve customers or employees.

Salesforce generates $ 3.13 billion per year sales related to the marketing and commercial sector. That is an increase of 25.2% compared to the previous year.

Marketing and trading accounts 15.66% all subscription and support income.

Here's a table of Salesforce Marketing and Commerce revenue since 2016:

Fiscal year revenue
2016 $ 654.1 million
2017 $ 933.3 million
2018 $ 1.35 billion
2019 $ 1.9 billion
2020 $ 2.5 billion
2021 $ 3.13 billion

Source: Foreclosure.

Salesforce revenue by region

Salesforce provides a breakdown of revenue by region.

Regional data is based on the registered addresses of customers. Therefore, it may not be fully representative of the location of the companies. But it gives a good clue.

America contributes to this $ 14.74 billion (69.34%) of total annual Salesforce revenue. Sales to North and South American customers increased by 22.32% last year grew more slowly than the global average of 29.04%.

The following table lists the revenue from Salesforce customers who have been registered in America since 2001:

Fiscal year revenue
2001 $ 5.31 million
2002 $ 20.3 million
2003 $ 43.85 million
2004 $ 78.96 million
2005 $ 140.87 million
2006 $ 247 million
2007 $ 387.57 million
2008 $ 557.98 million
2009 $ 776.5 million
2010 $ 923.82 million
2011 $ 1.13 billion
2012 $ 1.54 billion
2013 $ 2.12 billion
2014 $ 2.9 billion
2015 $ 3.87 billion
2016 $ 4.91 billion
2017 $ 6.22 billion
2018 $ 7.62 billion
2019 $ 9.44 billion
2020 $ 12.05 billion
2021 $ 14.74 billion

Europe is the second largest contributor to Salesforce's revenue. The total European spend on Salesforce products was $ 4.5 billion in 2021, 21.18% of annual sales.

The income from the region is growing 31.22% Year for year. That is faster than the global growth rate and dwarfs the Asia-Pacific region and America.

We have recorded Salesforce sales in the European market since 2001:

Fiscal year revenue
2001 123 thousand dollars
2002 $ 1.68 million
2003 $ 5.34 million
2004 $ 11.75 million
2005 $ 25.2 million
2006 $ 43.58 million
2007 $ 75.03 million
2008 $ 127.01 million
2009 $ 190.68 million
2010 $ 232.37 million
2011 $ 291.78 million
2012 $ 408.46 million
2013 $ 525.3 million
2014 $ 741.22 million
2015 $ 984.92 million
2016 $ 1.16 billion
2017 $ 1.37 billion
2018 $ 1.9 billion
2019 $ 2.55 billion
2020 $ 3.43 billion
2021 $ 4.5 billion

The Asia Pacific market matters $ 2.01 billion of annual Salesforce revenue that is 9.48% of total sales.

Sales in the region increased by 24.07% over the past year.

The following table shows Salesforce's revenue in Asia Pacific since 2001:

Fiscal year revenue
2001 $ 2 thousand
2002 425 thousand dollars
2003 $ 1.79 million
2004 $ 5.31 million
2005 $ 10.3 million
2006 $ 19.27 million
2007 $ 34.5 million
2008 $ 63.71 million
2009 $ 109.56 million
2010 $ 149.39 million
2011 $ 230.34 million
2012 $ 317.79 million
2013 $ 401.15 million
2014 $ 429.95 million
2015 $ 520.34 million
2016 $ 593.66 million
2017 $ 793.47 million
2018 $ 997.37 million
2019 $ 1.28 billion
2020 $ 1.62 billion
2021 $ 2.01 billion

Source: Foreclosure.

Salesforce market share

Salesforce is the single largest player in the CRM applications market. It holds one 19.8% Market share.

The company's four largest competitors (Oracle, SAP, Adobe and Microsoft) together have a market share of 17.8%.

Here is a table showing Salesforce's share of the CRM market since 2017:

year divide
2017 19.6%
2018 16.8%
2019 18.4%
2020 (H1) 19.8%

Source: Foreclosure.

Salesforce acquisitions

Salesforce has acquired 69 companies to date. 7 of these acquisitions were made in the past year.

In 2016, most acquisitions were made in a single year (12).

The following table shows the number of Salesforce acquisitions since 2006:

year Number of acquisitions
2006 2
2007 1
2008 1
2009 2
2010 6th
2011 7th
2012 6th
2013 5
2014 1
2015 6th
2016 12th
2017 2
2018 5
2019 6th
2020 7th

The recent acquisition of Salesforce was hugely significant. The company bought workplace intelligence service Slack for $ 27.7 billion.

Other notable Salesforce acquisitions include Tableau ($ 15.7 billion) and Mulesoft ($ 6.5 billion).

Swell: CB Insights, Crunchbase, Salesforce.

How many people work at Salesforce?

Salesforce has 56,606 Employees worldwide. The majority of employees (58%) are based in the United States, while the rest 42% are spread over a further 27 countries.

Salesforce added 7.606 New employees in the past year alone, a 15.52% Increase year after year.

The number of employees at Salesforce has grown steadily since 2005:

Fiscal year Number of employees
2005 767
2006 1.304
2007 2.070
2008 2.606
2009 3,566
2010 3,969
2011 5.306
2012 7.785
2013 9,800
2014 13,300
2015 16,000
2016 19,000
2017 25,000
2018 29,000
2019 35,000
2020 49,000
2021 56,606

Average annual salary at Salesforce in the United States is estimated $ 140,013. Among Salesforce employees in the United States who work on an H1-B visa, the median base salary is $ 121,139.

Swell: Macro trends, comparatively H1B salary database.

Conclusion

That's it for my list of Salesforce stats in 2021.

With annual sales of $ 21.25 billion, Salesforce has grown into an industry giant. Hopefully you've learned something new about where the company is today – and how it got there.

As companies around the world continue to invest in digital transformation, Salesforce appears well positioned to continue to be a leader in the CRM market.

What do you think? Can someone start taking advantage of Salesforce's market share?

I would also like to hear from you if you have any questions or feedback about anything you read in this summary.

Let me know in the comments below.

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