Snap, Los Angeles County Museum of Artwork, to deliver monumental views to town

The multi-year program brings together Los Angeles-based artists and Snapchat lens creators to create augmented reality monuments and murals that celebrate diverse stories and perspectives from communities across the city and examine key moments and characters from the past and present that were overlooked.

They come to life through the Snapchat application in places like the museum's Wilshire Boulevard campus and Magic Johnson Park.

The first five artists to participate are I.R. Bach, Mercedes Dorame, Glenn Kaino, Ruben Ochoa and Ada Pinkston. Details on each of their projects will be announced in early 2020, and more artists and projects will be added at a later date.

Rita Gonzalez, curator of Terri and Michael Smooke and department head for contemporary art at LACMA, said in a statement: “The five participating artists are interested in the important questions about public commemorative art: whose experiences and perspectives are in the foreground? Whose stories will be deleted? We look forward to experiencing their vision and making these works available to the public. "

The Andrew W. Mellon Foundation, the United States’s largest arts and humanities donor, recently launched The Monuments Project, a five-year $ 250 million commitment to transform the way public works Spaces used to tell the story of our country.

Elizabeth Alexander, President of the Andrew W. Mellon Foundation, said in a statement: “We are thrilled to partner with LACMA and Snap in supporting this exciting new initiative and look forward to the fresh, far-sighted work that Monumental Perspectives will unleash. These visionary artists will boldly break new ground to experience and understand the complex history of the monuments and memorials of our country, and foster broad public engagement and excitement for the future of our memorial spaces. "

Bobby Murphy, Snap's Co-Founder and Chief Technology Officer, added, “LACMA shares our belief that AR can be a powerful and powerful storytelling medium, advocacy and representation tool. We are excited to support the creative vision of local artists and lens creators who take countless stories from diverse communities in Los Angeles to a new dimension. "

Michael Govan, CEO of LACMA and Director of Wallis Annenberg, said: “LACMA has previously partnered with Snap. However, this is a really ambitious initiative to bring together artists with innovative lens creators to rethink how digital public artworks can mark LA with different stories. New physical memorials take a long time to build, but the monuments problems in America are urgent. Using Snap's advanced AR technology, artists and their virtual artworks associated with specific locations can spark instant conversations about real stories, real places, and visions of the future. "

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