Search engine optimization (SEO) is one of the pillars on which digital marketing rests. An integral part of this channel is keyword research as these are the elements that make SEO successful.
What is Keyword Research?
This is a process that professionals in the digital marketing search engine optimization channel use to determine which keywords are most helpful to their cause.
Importance of Keyword Research to SEO
Keyword research is a great way to capture the words or phrases your target audience types on the Google search bar when they search for products or services like yours. It helps put together important information – where you rank in keywords, which keywords rank higher, and what exactly the audience is looking for.
Since they have a direct impact on your Google rankings, you need to make sure that you keep an eye on these keywords and incorporate them into your content so that they will rank higher on the Google search pages.
10 Easy Steps to Mastering SEO Keyword Research
To help you conduct effective keyword research, the following are specific pointers:
Step 1: Analyze Your Keywords Effectively
This is where your skills are tested as you need to make sure that the skills you choose have a high conversion rate. You need to identify these well converting keywords and then focus on them. This is the basis of keyword research.
Step 2: know your niche
Before you begin your analysis, you need to understand what your niche is. Get as much information as you can because it is based on what you find to list. You need to see exactly how the keywords are used in your niche.
Enter the commonly used keywords and see how the pages listed above use them. The frequency of how often they update their content and how they present their content (text, graphics, etc.) and other things.
Step 3: Find a list of the seed keywords
Now that you have an idea of how to include keywords in your content, move on to putting together your keyword list in your keyword research. Seed Keywords, as the name suggests, are the main keywords that form the basis of your content. These are the words from which all other keywords come from.
Not only can you use tools like Keyword Explorer and Google Search Console to analyze your content, but you can also see what works for other websites, etc.
Step 4: Understand the Parent Topic
Every idea comes from one source. In keyword research, the overarching topic is the keyword that is sending the most traffic to a given website. To do this, all websites are analyzed and the keyword is determined.
This is how you need to find the main theme of your website. Do your research and determine which word or words are generating the most traffic.
Step 5: Determine the intent of the keyword search
This is essentially about getting to know your target group. They need to know exactly what they are typing when looking for products and services. It will be based on that intention that you make a list that works best for them, and in a broader sense, you too.
Step 6: Discover Your Competitor's Keyword
This is an important step in keyword research. You can find your competitor's keyword using the tools mentioned earlier. This happens for the following reasons:
- Get a better understanding of how others in your field are using SEO.
- Improve your own game if you miss key keywords that could bring you more organic traffic.
- Use these keywords to get better performance and outperform them by getting more traffic.
Step 7: Choosing the Right Keywords
The list you make will help you with your Google rankings, the one stop shop for every buyer out there. You need to make sure that the site is among the top sites on the results page.
In addition, keyword research needs to be done taking into account many factors such as: B. whether the keywords are in sync with your marketing goals, difficulty level, etc. Some things to consider when creating the keyword list:
- Relevance: Make sure the keywords in question are relevant as trends are constantly changing these days.
- Authority: Some well-known websites like Wikipedia and others always rank in the top ten. For smaller businesses, the only option is to find a way to get around this. This can be done by using variations of the keywords.
- Volume: Make sure keywords don't take over all of your content.
Step 8: Find Related Keywords for Your Blog Posts
That way, you are only working on getting more traction for your website and ensuring consistency in your content. This helps in getting more traffic as a related keyword is related to the primary keyword.
These only help search engines to understand your content better and to organize it accordingly.
Step 9: use keyword research tools
Keyword Research also has many useful tools that you can use to get help. In addition to the Keyword Explorer and the Google Search Console, you can use Google Trends, SEMrush and SECockpit.
Step 10: Grow Your Keyword List Efficiently
You can do this in several ways:
- Keep an eye on your client's website
- Use the free keyword tools
- Watch your competitors work to learn new keywords
- Always think about your target audience
- Make changes as you develop new products / services
No step is too small or irrelevant when it comes to digital marketing. Keyword research is a process that often does not get the attention it deserves. It has the potential to make or break your business. Hence, you need to make sure that you follow the steps above and do your best to put together a great list of keywords. If you have any questions, please feel free to contact us anytime. We're just a message away.