The LinkedIn Perception Tag: What It Is and How you can Use It
LinkedIn isn’t just a platform to show off your sweet professional headshot (nice haircut, btw!) and try to land a job at the startup with the best snacks.
It’s also a place where 675 million people log in monthly, which means you’ve got an audience ripe for targeting, with the help of the LinkedIn Insight tag.
You might know the Insight tag by its aliases: the Linkedin tracking pixel, or the LinkedIn conversion pixel. Does a LinkedIn tag by any other name, uh, track as sweet? It sure does—as long as you’ve added it to your website code.
Read on to learn the benefits of the LinkedIn Insight tag, how to install the code, and how you can use it to create retargeting lists for your ads.
What is the LinkedIn pixel?
Essentially, the LinkedIn pixel is a piece of Javascript code that you install on each page of your website.
This will leave a cookie in the browser of any visitors. That way, whenever someone with a LinkedIn account comes to your website, you can target them again on LinkedIn later.
Source: LinkedIn blog
You can also use the Pixel to track conversions as potential customers click through LinkedIn ads to your site. What can’t this thing do?! (As it turns out: make me actual cookies, unfortunately.)
Facebook pixel does the same thing, but for your Facebook audience. (You probably guessed that though. You’re smart, I can tell.) Check out our installation guide for Facebook Pixel here.
Why you need the LinkedIn pixel
Data is power… but you can’t collect data if you don’t have tracking set up.
Adding a LinkedIn Insight tag to the pages of your website (including any subdomains or blog sections!) will allow you to track exactly who has visited your page.
The LinkedIn Pixel tracks conversions and events, offering an opportunity to learn what’s working—or what’s not—and gain valuable insight into your ad campaigns.
You’ll be able to track website interactions after they click so that you can retarget lost leads and purchases. You’ll also create better quality optimization and better analytics.
Later, you can use that information to specifically retarget those same people with LinkedIn ads.
All-knowing, all-powerful—you’re basically the Wizard of Oz, but for the world’s biggest business networking site.
How to create a LinkedIn pixel and add it your website
To use the LinkedIn Pixel, you’ll need to put that Javascript code into the code of your website. Put on some fingerless gloves and a wallet chain like you’re in the movie Hackers. It makes it more fun. Trust me.
Source: LinkedIn screenshot
- Log in and head to the LinkedIn Campaign Manager.
- Click on Account Assets and select Insight Tag from the drop-down menu.
- Click the Install My Insight Tag blue button.
Source: LinkedIn screenshot
- From here, click the Manage Insight Tag and then select See Tag from the drop-down menu.
- Select the “I will install the tag myself” checkbox to view the Insight Tag code.
Source: LinkedIn screenshot
- Copy the Insight Tag code to the clipboard.
- On the backend of your website, paste this Insight Tag code right before the end of the
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