The previous CMO of Wells Fargo is becoming a member of Nielsen as Chief Advertising and marketing and Communications Officer

Marketing veteran Jamie Moldafsky, who most recently served as CMO of Wells Fargo, is joining Nielsen as Chief Marketing and Communications Officer.

In her new role, Moldafsky will be tasked with redesigning Nielsen's brand and product presence with immediate effect. The hiring comes as the company's global media business continues to make changes to its gauges to better accommodate the rapidly changing television industry. The leadership change is part of a series of actions Nielsen has taken in response to measurement needs from marketers and programmers. For example, Nielsen is in the process of outsourcing its consumer goods measurement unit, Nielsen Global Connect, so that the measurement company can sharpen the focus of its global media business.

"We are very pleased to have Jamie in Nielsen," said David Kenny, CEO of Nielsen, in a statement. “She is a seasoned marketing and communications professional with experience in a number of industries and invaluable expertise in marketing and communications. Jamie's ability to apply world class marketing solutions, be thought leaders, and deploy successful reputation management strategies will help us accelerate our partnerships with the industry and drive the next era of Nielsen business. "

Moldafky was CMO at Wells Fargo for nine years, where she was responsible for overseeing everything from global brand strategy and management to product marketing, sponsorship and reputation management. Prior to that, she spent decades in marketing, communications, and management positions at other large companies including American Express, Charles Schwab, and Whirlpool Corp.

Moldafsky left the bank earlier this year in a turn at the bank that eliminated a centralized CMO role.

"I am very excited to join Nielsen at such a transformative time in the industry," Moldafsky said in a statement. "I look forward to using my previous experience and relationships to help Nielsen achieve its ambitious goals and visions."

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