Every year agencies send out Christmas cards to customers and partners to thank them for another year of cooperation.
Agencies typically enjoy the opportunity to show off their creativity in a festive way, and the term "card" is loosely defined to refer to any stunt, gift or idea an agency creates during the vacation.
This year's harvest of Christmas cards, like many other things, is different. We haven't come close to seeing the volume of the past few years (for comparison we put together not just one, but three Christmas card summaries in 2019). However, we found that most of the agencies that chose to ship cards this year have turned the 2020 variant on its head.
Below we've rounded up eight of this year's outstanding cards, each of which contains the pandemic in some way. Some found ways to help small businesses hit by the closings and restrictions related to Covid-19 while others tried to bring some ease and reflection by 2020.
AKQA – The Bondfire
The copywriter Arendse Rohland came up with the idea for the AKQA Christmas card this year. The app called The Bondfire is a virtual campfire that grows every time a new person joins. Users who download the app can make their campfire bigger by sharing a unique code with family or friends and asking them to log in.
For added effect, family members who are vacationing together can literally stack their phones together to make an artificial campfire. Those unable to attend holiday gatherings this year will still be able to join the fun using their code and the app's microphone, allowing users to chat remotely.
Rohland said she was inspired to create the app after reading some "daunting statistics about how much too many families don't talk" even when they were sitting at the dinner table together.
“We share so much with people on screen – stories, laughter, memories, news, and so on. But we forgot to talk to those in front of us and keep the art of conversation alive, ”said Rohland. “Then I thought about how our ancestors gathered around the fire to share stories, discoveries, music, and so on. The idea of how we can make technology a centerpiece of conversation initiation again is a combination of our past and present human behavior. "
Colle McVoy – "Twas Twenty Twenty
Minneapolis-based agency Colle McVoy turned this year's events and news into an online hidden object game. The four-level game, titled Twas Twenty Twenty, challenges players to find objects that represent the "Facts, Numbers, and Weaknesses" of 2020.
For example, a picture of a dog shows that animal shelters across the country have seen their care requests increase by 90% this year. The picture of a singer tells that an opera was performed in front of a plant audience in Barcelona. The agency will donate $ 1 to Feeding America for each person who plays the game, up to $ 10,000.
"The pandemic is a pandemic and has changed every aspect of our lives – how we act, work, shop, dress, connect, entertain, mute and unmute," said Mike Caguin, chief creative officer of Colle McVoy. "Of course, it doesn't take imagination to show how the pandemic has crushed our souls into tiny little pieces, which is why we wanted to add a little joy instead to round off the year."
Caguin also said developing an all-digital experience helped the agency avoid the "scary" task of asking clients for their home addresses.