On the 35th anniversary of the national holiday, which is celebrating its birthday, the lifestyle brand Kith took on the estate of Dr. Martin Luther King Jr. and the New Yorker teamed up to produce a limited edition clothing line that Dr. Kings life and legacy honors.
According to a press release, the collection includes shirts and sweatshirts with graphics dated March 1963 in Washington for Work and Freedom, in which Dr. King gave his infamous “I have a dream” speech. It will also include archive covers from the New Yorker by artists Edward Sorel and Diana Ejaita to "honor both Dr. King's historical leadership and enduring impact".
The New Yorker
"The New Yorker has a long history of portraying the defining moments and people of the era on its cover," said Eric Gillin, chief business officer of parent company Condé Nast's culture department, in a statement. "With Kith, we're building on the power of these images to celebrate a man whose legacy has never been more important."
A kith spokesman was not available on time.
Support continued activism
Half of the proceeds will be donated to the Drum Major Institute, a non-profit organization run by Dr. King was founded and is now run by his son Martin Luther King III. The other 50% will be split between the Youth Direct Action Fund, March for Our Lives, DoSomething, and the Alliance for Youth Action to "support the property's continued activism and critical humanitarian work," the press release said.
Kith, the New Yorker
In a video on Kith.com and the brand's social channels, Marlon Beck II, a senior project manager at Kith, spoke to Martin Luther King III about how young people are embracing the legacy of Dr. King best.
"Spending time with Martin Luther King III, the modern leader of a movement that to me is deeply personal is an almost unfathomable opportunity," Beck said in a statement. "As a young African American, I am humble to have worked on a collection that pays direct tribute to the great Martin Luther King Jr., as many of the values I stand by today are inspired by him."
The limited-time collection will be available in Kith stores and on Kith.com. However, it is not going to be offered for sale on the New York e-commerce website that launched in November.
However, after being identified as one of the fastest growing Gen Z brands by market research firm Morning Consult, the magazine hopes the collaboration will help capitalize on its popularity with younger viewers, according to a New York spokesperson.
The collaboration with Kith also reflects the "expanded ambitions of New Yorkers in consumer goods". The spokesman noted that the New Yorker plans to publish more apparel collaborations in 2021.