From Kelly Forst January 14, 2021
Are you trying to figure out if a landing page or website is a better fit for your marketing campaign? Use this guide to get your business online.
“Do I need a website? What should I use a landing page for? Do i need both? "
If you have asked these questions, you are not alone. Like all online entrepreneurs, you want to set yourself up for success right away.
Carving out a place for your business on the internet is a great way to build your audience. However, there is more than one way to do this.
In this blog, I'm going to explain the similarities and differences between landing pages and websites, how to choose which one is right for you, and how to get started.
Landing Page vs. Website: Definitions
What is a website?
A website usually consists of five or more web pages, including:
- Home page*
- About side
- Features, services or products page
- Contact page
- And depending on the company, goals and target group
* It is worth noting that the terms "website" and "homepage" are sometimes used interchangeably. For the purposes of this blog, I will call a "website" a collection of web pages and the "home page" the main page of a website.
Ultimately, the goal of a website is to encourage visitors to browse, learn about the company, get answers to their questions, and become familiar with what you do.
You have visited countless websites no doubt, but to show you how users use both websites and landing pages, I'll give you an example.
You can find the “Foodie Buddies” podcast on the website. A visitor can simply navigate the website to learn more about the podcast, listen to the latest episodes, and get recipes.
To sum it up, websites are a one stop shop for all information about your business.
But it can also be expensive and time consuming to build. Unless you need a website, it's best to start with a landing page.
What is a landing page?
In contrast to a website, a landing page is a single website with limited navigation options. That means you can't click different pages on a landing page like you can on a website.
The goal of a landing page is to get visitors to take a very specific action: subscribe to a newsletter, buy a product, or sign up to get a lead magnet. Ultimately, this means you have a main call (CTA) on the page.
You also don't need a website to use landing pages. And you don't have to choose between one or the other.
Do you remember the Foodie Buddies podcast website? Well, the podcasters also use landing pages as part of their marketing strategy.
In this case, the target page acts as a link directory. That way, they can use a link in their social media BIOS to easily direct followers.
This is just one way to use landing pages as part of your marketing strategy. In fact, there are tons of ways to use landing pages.
What is the difference between a landing page and a website?
Think of your website as a continent when it comes to how landing pages and websites are structured. There are many pages, all of which are interconnected, and it's easy to navigate from one corner of your website to the next.
Now imagine your landing page as an island off the coast of this continent. It stands alone and doesn't connect to your continent.
This is how a landing page is structurally different from a website.
However, when you think about each purpose, the difference between a landing page and a website is simply the action you want visitors to take.
Would you like a visitor to do one thing and focus on a simple task? Or would you like them to explore and learn about you?
- If your answer is "do one thing", you need a landing page.
- If it's "explore and learn," you might want a website.
But maybe you need or want both. Just like with Foodie Buddies, you can create a website and use landing pages.
But when it comes to getting your business online, there is a time and a place for both. It just depends on what you want to achieve.
This is how you decide whether you need a website or a landing page
Still not sure which one to use to set up your online presence? Ask yourself the following questions:
- Do I need a one-stop shop for all information about my business?
- What should my visitors do?
- Do I have the time, knowledge, and resources to create a beautiful website?
- Do I want to test an idea to see if it's feasible before I invest the time and money?
- What is my ultimate goal when building an online presence?
Do i need a website?
Ultimately, if you want to give your visitors the opportunity to learn more about your business, explore all of your offerings, and have the time, money, and resources to create a beautiful website, go for it!
Remember, even with a website, it can be a good idea to use landing pages when trying to grow your email list, sell products or services, or offer a lead magnet. This keeps them focused and focused on tasks without the distraction of a website.
Also, you can customize your landing page URL so that it appears as part of your website and the branding remains consistent.
Do I need a landing page?
The nice thing about a landing page is that it's usually cheaper than websites, especially if you're just starting out or want to test a new idea.
If you're looking for a quick and easy way to get online, sell products, grow your email list, and connect with people, a landing page might be the best solution for you.
Do you want more conversions? Create landing pages for your business.
Regardless of how you build your online presence, landing pages are a great tool for converting prospects into leads.
With AWeber Free, you can create unlimited landing pages at no additional cost.