30 second summary:
- Boost brand awareness when you want customers to know you exist.
- Collect social reviews and testimonials like collecting candy.
- User generated content creates authenticity, which means higher conversions.
- Stay up to date with customer support so your leads are happy.
- Use the FOMO (fear of missing out) concept to your advantage.
Do you have a new content marketing agency or E-commerce business? Or are you getting irrelevant traffic that isn't being converted from your marketing campaigns? Is your Business model Just not resonating with your audience?
Maybe it's time to shift your focus to Conversion Rate Optimization (CRO) and social media marketing.
Your audience lives on social media these days. According to Oberlo, around 45% of the world's population is on social media.
Keep in mind, however, that getting traffic from social media is only half the battle of scaling your business.
Whether you have a SaaS startup, a cute pet toy company, or just one Drop shipperyou need to convert that traffic into Drive sales.
And this only happens when your audience takes the desired action like buying a product or signing up for your newsletter.
Hence, your business should focus on increasing the number of visitors who convert.
The process is known as Conversion Rate Optimization (CRO).
Here's what Skylar Reeves, founder of Ardent Growth, had to say about the benefits of CRO
“One of the biggest benefits of optimizing conversion rates is the sheer ROI that you can get without a linear increase in budget. There are often many small changes you can make to your marketing or advertising strategy that can dramatically increase your conversion rate – and that can make a big difference to your annual revenue. "
By integrating CRO and social media, your company will not only become gets good traffic but also increases sales.
Let's take a look at how you can leverage integrated CROs and social media for your business:
1. Create brand awareness
Online brand awareness comes from users finding you on search engines, paid advertising, earned media, social media, link building and more.
For example you can use social channels like Facebook to create brand awareness as it is the most widely used social channel with 2.6 billion monthly active users.
If you turn the page of the script, you can earn great brand names on popular blogs in your area and thereby increase brand awareness relevant target groups::
If your company mainly does B2B, using LinkedIn automation tools would be a great tactic Generate leads from the popular social networking service. If you are having trouble planning your branding strategy, use the product roadmap software.
Fraser McCulloch of Platonik says:
“Google, the world's largest shopper research tool, makes an estimated 7.5 billion searches every day. Find out what problems potential customers are looking for and give them solutions. That's a better way of building a brand that people want. "
Setting up a social media account is a great way to tweak your account descriptions and keep them active and interactive with relevant accounts Content that converts. It will help you get more traffic to your landing pages and most likely conversions.
Mobile marketers found that 90% of people shop from brands they follow on social media.
Of course, when you connect with your audience in real time through social channels, you are building a good relationship with them.
2. Get social reviews
Ben Walker, CEO of Transcription Outsourcing LLC, openly emphasizes the importance of social reviews
"What I am doing – and what you should be doing – is using social evidence to convince new customers that your service is up to date."
There is a good one 72% percent of people who only take action after reading the reviews. The same survey found that 5% of users say they don't trust companies that don't have reviews.
Search Pros founder Isaac Hammelburger has used customer reviews on his website and has seen an obvious success
"I've been able to increase lead gen calls by more than 20% after posting reviews and testimonials on my website. Most companies can also increase their bottom line by leveraging this credibility aspect."
It is clear that social reviews and customer ratings can be a great tool to drive conversions. And not just for leads. Reviews are especially important for online course creators to build both trust and credibility of what they are trying to sell to their audience.
However, there are several ways you can collect social reviews. Primarily, use Google Analytics to review and focus on getting reviews on the platforms that are getting the most traffic.
If you use the Facebook channel, activate the "Review" tab and make it visible.
To do this, go to "Page settings' and scroll down to 'Templates and tabs' Possibility.
Find the Reviews tab and enable it.
Once you do this and your customers review your product or service, the will Reviews are shown on Google seeks.
Most importantly, make sure you respond to all reviews for a better customer experience and even more reviews.
Don't hesitate to ask for reviews one on one.
Other tactics that you can try include using an email marketing service to solicit feedback and provide incentives from newsletter subscribers. Placing CTAs on your website Ask for reviews and promote the reviews you already have.
Also, don't delete the negative reviews. It shows that you are transparent. Instead, use negative reviews to your advantage by fixing the issues and apologizing for the poor user experience.
3. Create user generated content
There is no doubt that the content came straight from the users on your internet niche market has immense ability to increase sales. In a Stackla study, 80% of respondents said that user-generated content has a huge impact on their purchasing decisions.
Also, your customers are 2.4 times more likely to see your content as authentic when user generated, compared to content generated by your company.
This means that user generated content also builds customer trust and confidence Establishing your brand as a leader in the field.
Running a hashtag contest on Instagram and asking fascinating questions by creating surveys and quizzes are also great ways to create user-generated content.
For example, a US pet supplies retailer generated over 1,500 listings in 25 days by running a hashtag contest.
Source: Petco Instagram
It's pretty obvious that user generated content is a great way to generate traction and increase conversion rates.
Share your user-generated content on Instagram Stories as well as these are used to promote purchases. The combination of the immediacy of Stories and the stamina of Highlights This allows you to create a permanent album. That way, potential buyers can see the user-generated posts until they decide to go to your website to make a purchase.
You can also use Facebook to post engaging videos with the chance to go viral.
4. Provide world class customer support
Businesses not only compete with prices and products, but also with customer care and Build relationships also.
You could use communication platforms like Ringblaze and others Vonage alternatives This can help deliver a competitive customer experience.
However, today, customers are not only ready to do business with companies that provide great customer support, they are also willing to pay more.
Actually, 69% of American customers claim they spend more money on companies that offer better customer service.
With the presence of social media, it has never been easier to provide great customer support.
If you offer customer support on social channels, you can be present wherever your customers are. All you have to do is point out that you have to answer any questions your customers ask on social media as soon as possible.
And trust me, your customers want a quick response.
Look. 42% of consumers Expect a brand to respond on social media within 60 minutes, and well over half of consumers are less likely to buy from a brand that has unanswered questions on social media.
You don't want this to be the case with your brand!
So, when problems arise and users are unhappy with your service or product, they may leave negative feedback. Make sure you respond to it and fix the problem as soon as possible.
You also need to know when to take an issue offline. There are instances when you may need personal information from the customer or answer a series of questions. In such cases, it is better to take the conversation offline.
5. Optimize the landing page experience
It is known to be mobile Conversion rates are lower than desktop. You get more traffic from the phone, but it lags behind the desktop when it comes to conversions.
There are several reasons for that.
Besides more options to design a more attractive one Page layout On a desktop, it's easier to navigate a website and view images on a larger screen. Also, consumers are more likely to buy on the desktop when the process is less complicated.
In this case, you can use CRO Improving the landing page experience for the target audience from social media.
One company found out that their The lead rate was increased by 19% after designing a website explicitly for mobile visitors coming from a social media website.
So design a landing page specifically for mobile visitors coming from social media websites. It will definitely help build engagement.
6. Create a FOMO
When statistics are available, more than half of social media users suffer from FOMO (Fear of Missing Out).
You can use this phenomenon to your advantage by intentionally creating FOMOs and increasing sales.
For example, you can add an element of social evidence for a Facebook ad to your regular product image to create versions with common phenomena. Even if your audience doesn't know you, seeing a celebrity recommendation or review from real users will pique your curiosity Generate stocks and leads.
Another trick to making your content viral is to create a sense of urgency by setting a time limit on the product or service you want to sell.
People will be excited to buy your product and they don't want to miss the opportunity. You can use terms like "Only 24 hours left!" Use. or "Offer ends tonight!"
Here is an example of one Amazon seller::
Ecommerce giant Amazon is using its Deal of the Day and countdown timer trick to get customers to take immediate action.
In this digital age, where most people spend their time online on social networking sites, your business will benefit immensely from harnessing the power of integrated CROs and social media.
Since every marketing campaign involves building awareness, using social media channels to build brand awareness, and implementing social media strategies like getting social reviews, UGC, optimizing landing page experience, improving customer support and the Creation of FOMO begins.
When implemented correctly, the integration of CRO and social media leads to better conversions and higher sales.